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练习40阅读理解＋读后续写授课提示：对应学生用书100页Ⅰ.阅读理解A2024·济南市高三检测说明文258词★★★☆☆TheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasic

stepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),andbuild

ingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”(A)—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelingsthrougheachsta

getowardreachingasale.Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattr

actingphraseorpicture.Oncesomeone'sattentionhasbeenclutched,__itmustbeturnedintorealinterest.Thisisbestdonebyprov

idingabriefdescriptionoftheproduct'sbenefitstotheconsumerratherthansimplylistingtheproduct'smainfeaturesorpr

oblem­solvingclaims.Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswherecon

sumersneedtobelievetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialintoarealcust

omer.“Call­to­action”iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotentialcustomer.Forexample,t

heymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,theymayjustbuythatproductorservicethathasbe

enpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaignsmonthsin

advance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefullpreviewwhichisfullyde

signedtoshowtheexcitingmomentsofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfo

cusonthemovie'srelease,invitingtheconsumertogoandbuyaticket.【语篇解读】本文主要介绍了现代市场营销和广告实践的基础——AIDA模式，重点介绍了该模式的运作原理。1．WhatisthepurposeofpractisingA

IDA?A．Tocreatejobs.B．Toincreasesales.C．Toresearchmarkets.D．Tointroduceproducts.答案与解析：B推断。根据第一段尾句“AIDA

canchannel...reachingasale”可知，AIDA可以引导客户的感受通过每个阶段来达成销售。据此可推知，实践AIDA就是为了增加销售量。2．Whatdoestheunderlinedword“clutched”meaninParagraph

2?A．Seized.B．Freed.C．Cheated.D．Affected.答案与解析：A理解词汇。根据第二段第一句“Attractingthecustomer's...phraseorpicture”可知，吸引客户的注

意力是第一个挑战，这可以通过使用一个吸引人的短语或图片来实现。据此可推知，画线词所在句表示“一旦某人的注意力被抓住了，就必须把它转化为真正的兴趣”，故画线词意为“抓住”，与A项的意思最为接近。3．InwhichstageoftheAIDAmodelmayacustomercallt

otrytheservice?A．Action.B．Interest.C．Desire.D．Attention.答案与解析：A理解具体信息。明题意：本题问“在AIDA模式的哪一阶段，客户可能打电话来尝试服务？”→寻线索：根据第四段中的“‘Call­

to­action’iswherealloftheinitialhardworkpaysoff...theideaofatrialoftheservices”可知，“行动号召”是指所有最初的努力都得到了回报，并导致潜

在客户采取行动。例如，他们可能会拿起电话讨论试用服务的想法→定答案：由此可知，在AIDA模式的行动阶段，客户可能打电话来尝试服务。4．Whydoestheauthormentionthemovieindustryinthelastparagraph?A

．TodesignanAIDAmodel.B．TodisplayhowAIDAworks.C．Toshowhowtomakeamovie.D．Toadvertisethemovieindustry.答案与解析：B推断。通读尾段可知，该段通过电影业使用

AIDA模式取得成功来说明该模式的运作原理：电影公司会提前几个月开始营销活动，营销活动通过提供有吸引力的电影片段而不透露太多信息来开展，欲望被完整预览版的发布激发，该预览版旨在展示电影中激动人心的时刻，从特效到幽默的对白。报纸和电视上的广告关注电影的上映，邀请消费者去买票。故选B

。B2024·济南市高三检测议论文349词★★★☆☆AccordingtoastudydonebyUniversityofMichigan,shoppingtoreducestresswas40timesmoreeffectiveatgivin

gpeopleasenseofcontrolandshopperswerethreetimeslesssadthanthoseonlylookingatitems.Morethanhalfofthe1，000consumerssurveyedbyCreditKarma

,headresearcherofthestudy,saidtheyhaveshoppedtodealwithfeelingsofstressordepression.About48percentofmenand31percentofwomenwhohavestressshoppingsa

idtheyhadpurchasedalcoholwhenstressed.About82percentofwomenspendonclothingcomparedto52percentofmen.Womenalsoleadshoppingforjewellery,42perce

nt,comparedto22percentformen.Insomesense,stressshoppingcanactuallyhelpyouliveahealthierlifebymakingsurethatyourbloo

dpressureislowered.Thesurveyfound82percenthadonlypositivefeelingsabouttheirpurchasesandthatthepositivemoodwaslong­lasting.However

,stressshopping,formany,couldgrowintoadrivethatusesupmoney,causesconflict,andthereforeaddsgreatstresstolife.Despitethein­tim

ejoyfrompurchases,stressshoppingneverprovesalong­lastingcuretostressordepression.Actuallyitneedstobeavoidedanyhow.Whetheryou'repurch

asingpresentsorbuyinggroceries,havingtheitemsyouneedwrittendownwillprovideyouwithbrightnesswhileshopping.Rewardyourselffor

stickingtoyourlistandyou'llbemorelikelytocommittoit.Inadditionalwaysthinkaboutwhatyoustrugglewithmostfinancially.Doyouspendtoomuchmoneyatthem

all?Eatingout?Vacations?Makealistofwhereyourmoneyisgoingandtakenecessarystepstoresistyourdesire.Forexample,ifyouspendtoomuchmoneyondiningoutonweek

ends,stuffyourcupboardwithfoodonFriday.Soyou'llbemorelikelytostayinandcook.Andyouneedtogiveuptheneedtokeepupwithothers.Everyone'sfinancialsituatio

nisdifferentandcomparisonmayleadtodebtanddissatisfactionwithwhatyoualreadyhave.【语篇解读】虽然压力购物可以降低血压，保持积极持久的情绪，但是压力购物可能会发展成一种消耗金钱、引起冲突的冲

动，因此给生活增加了巨大的压力。5．WhydoestheauthormentionthosenumbersinParagraph2?A．Tosupportanidea.B．Toattractreaders.C．Tocallforactions.D．Tointroduceatopic.答案

与解析：A推断。通读第二段可知，研究员CreditKarma调查了1000名消费者，其中超过一半的人表示，他们曾通过购物来应付压力或抑郁。大约48%的男性和31%的女性在压力下购物，他们说自己在压力下会买酒。大约82%的女性会在服装上花钱，

而男性的这一比例为52%。女性购买珠宝的比例为42%，男性为22%。据此可推知，这些数字是为了说明很多人通过购物来应付压力。6．Whichofthefollowingmayhelpdealwithstre

ssshopping?A．Stimulatingdesires.B．Recordingspending.C．Turningtomedicines.D．Comparingwithothers.答案与解析：B理解具体信息。根据第四段中的“Whethe

ryou'repurchasing...brightnesswhileshopping”可知，无论你是在买礼物还是买食品杂货，把你需要的东西写下来都会让你在购物时头脑清醒。据此可知，可以用记录支出的方法帮助应付压力购物。7．W

hatistheauthor'sattitudetostressshopping?A．Unclear.B．Doubtful.C．Objective.D．Negative.答案与解析：D理解观点、态度。根据第三段中的“However,stressshopping...

stresstolife”可知，对许多人来说，压力购物可能会发展成一种消耗金钱、引起冲突的冲动，因此给生活增加了巨大的压力。根据第四段中的“Despitethein­timejoy...stresso

rdepression”可知，尽管购物能带来及时的快乐，但压力购物从来没有被证明是一种长期治愈压力或抑郁的方法。据此可推知，作者对于压力购物的态度是否定的。8．Whatisasuitabletitleforthetext?A．Do

esshoppingbenefitus?B．Morestressed,womenormen?C．Shouldwecomparewithothers?D．Canstressshoppingreducestress?答案与解析：D理解文章主旨要义。通读全文，尤其是

第一段和第四段中的“Despitethein­time...stressordepression”可知，密歇根大学的一项研究表明，通过购物来减压能给人40倍的控制感，购物的人比只看东西(不买)的人少三倍的悲伤。尽管购物能带来及时的快乐，但压力购物从来没有被

证明是一种长期治愈压力或抑郁的方法。据此可知，本文主要讨论压力购物是否能减轻压力。Ⅱ.读后续写阅读下面材料，根据其内容和所给段落开头语续写两段，使之构成一篇完整的短文。[2024·浙江杭州质检]MydadandIhadbeenlookingforwardtothestatecross­c

ountryraceofmysenioryearofhighschool,whichwouldbetheclimax(顶点)ofmyexistence.Iwasthefastestrunneronmyteam,andIwassupposedto

makeitintothetopfifteen.Wehadbeenworkingtowardsthisraceforthreeyears.Itwaseverythingtome,anditwaseverythingtomydad.Hewasarunnerandwasw

ildwithjoybymysuccessinrunning.Hemadeittoeveryrace,evenflyinghomeearlyfrombusinesstripstoseemerun.Ialwayslistenedforhisvoice,whichr

angabovethecrowd—tellingmetorelaxmyarms,callingoutmytime.Hepushedme.Hecheeredforme.Hebelievedinme.Wespentcount

lesshoursonthesandycanalsofArizona.Breathinginthedustofthedesert,thesmellofblossomsoftheorangetrees,andtheterriblesmellofthedairy

farm,wemadeourwayacrossthecity.Wepoundedmilesandmilesintoourrunningshoes,markingthepathtogreatnesswitheveryste

p.Itwasajourneythatwasjustours.Adreamwaspassedonfromonegenerationtothenext.Thenthebigdaycame.Itwashotterthannormal—toohot

.Mythroatfeltlikeafieldofcotton,crackedwiththesummerheat,asIwaitedfortheguntofire.Igazedoutatthecrowd;dozensoffamiliarfacesfromschoolflicker

edacrossmyview.Theyhadcomeforme.Theywerecountingonme.Isawmydadsethiswatch,worryandexcitementetchedacrosshisface.Wit

hthesoundofagunshot,theracebegan.Forthefirsttwoandahalfmiles,Ifeltgreat.Ihadneverbeforebeensoreadyforsomething.Theweeksleadin

guptotheracewerefilledwithhardpracticesandastrictdiet.Thescorchingsunbeatuponmyback,blindingmewithitsb

rilliance.Nothingwasgoingtostopme,though.注意：1.续写词数应为150左右；2．请按如下格式作答。However,withoutwarning,mystrengthwasrunningout.________

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___________________________________________________________________________________________________________Iwh

ispered,“I'msosorryIdisappointedyou,Dad.”_______________________________________________________________________________________________

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____________________Onepossibleversion：However,withoutwarning,mystrengthwasrunningout.Mylungsfoughttotakeinenoughair,andmyfeetweretransformedinto

cementbricks.Neckandneckwithoneofmygreatestrivals,Icouldseethefinishline.Ihadbegunthefinalsprintintoglorywhenmykneesbuckled.Nothin

gIcoulddowouldmakemylegsholdmyweight.Theywereasweakasjelly.EventhoughIknewmydreamsofvictoryhadbeendestroyed,Iha

dtofinishtherace.Withallofthestrengthleftinme,Igotonmyhandsandkneesandcrawled,inchbyinch,acrossthefinishline.S

hamepulsedthroughmyveinsasDadsquatteddownandpulledmeintohisarms.Iwhispered,“I'msosorryIdisappointedyou,Dad.”Hegavemeagentles

mileandsaid,“Youcouldneverdisappointme.Sometimesthesethingsjusthappen.Allthatmattersisthatyoudidyourbest

.”Liftingmyface,Isawmydad'seyes,inwhichIsawthesweat,thetime,andtheworkwehadputintoourdream.Themileswehadruntogether

allforthisraceflashedacrossmymind.“Butweworkedsohard.Whataboutourdream？”Iasked.Inthatsecond,theworldstoodstill.Hereachedoverformyhand,hol

dingbackhisowntears,andsaid,“Don'tyouknowthatyouaremydreamcometrue？”答题策略语法填空——形容词、副词形容词、副词题的解题步骤例题Itwasthefirstclassafterthem

orningbreak,andwewereallhangingaround________(excite),waitingfortheartteachertoarrive.步骤①分析所填词在句中所作成分(形容词可作定语、表语和补

语；副词作状语)：此处所填词修饰句子谓语werehangingaround，作状语，应用副词②结合句意确定使用何种形式的形容词、副词：根据句意可知，表示“兴奋地”，应填excitedly答案,excitedly修

饰谓语动词hangingaround作状语，应用其副词形式excitedly