【文档说明】人教版英语选修九新素养同步讲义：Unit5Insideadvertising1　Unit5　SectionⅠ　WarmingUpReading—Preparing含答案.docx，共(4)页，985.590 KB，由envi的店铺上传

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广告是通过传播途径，向公众介绍商品、公益信息、服务内容或文娱体育节目。其传播途径包括报纸、杂志、电视、电影、网络、包装、广播、交通等。现在广告已经在人们生活中起到重要的影响和作用。AdvertisingAdvertisementsaregettingtheirwayintopeople’

slives.Peopledependonadvertisersintheirdailylivesbecausetheyareconsumers.Theadvertisersarealwaysmanufactures.Sometimestheyaresalesmen

.Theirmerchandise(商品)needsadvertising.Thusnearlyeveryproductisadvertised.Tosomeextent(程度)，goodadvertisingmeanssuccesswhilebadadve

rtisingcanmeanfailure.Therearemanywaystoadvertiseand“ads”comeindifferentforms.Newspaperscarryadvertisements.Someproductsarean­nouncedonTVandradiowh

ichhaveawideaudience.Billboardsalsocarryadvertising.Advertisingisabigindustrynowandmanyagenciesaresetuptofurnishavarietyofservicesforit.Howe

ver，advertisingisnotalwaystruthful.Aproductisoftenmisrepresented.Theadvertiserexaggerates(夸大)thebenefitsofthemerchandisehewa

ntstosell.Thus，hemisrepresentsthetruth.Theconsumerfallsvictimtosuchadvertising.Millionsofpeoplehaveboughtadvertisedproductsa

ndtheyhaven’talwaysbeensatisfied.SectionⅠWarmingUp&Reading—Preparing1．casualadj.偶然的；随意的；临时的2．consciencen.良心；道德心3．featuren.特征；特色；特写；容貌4．worthy

adj.有价值的；可敬的5．corporationn.公司；法人；社团6．techniquen.技巧；技术7．basisn.基础；根据8．budgetn.预算9．generatevt.产生；发生10．responsen.回答；答复；反应；响应11．targetn.目标；对象；靶子

12．advertisern.登广告者；广告客户13．relyvi.依赖；依靠；信赖14．visualadj.看的；视觉的15．associationn.关联；协会；联系1．turn...into．..使……变成……2．fitinto适合……3．attheexpe

nseof...以花费……为代价4．relyon依赖……；依靠……5．havenousefor对……不耐烦；厌恶；不需要1．With_so_many_messages_from_advertisers_filling_our_daily_l

ives，itisimportanttounderstandhowadvertisementswork.我们日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。2．Television_adv

erts_are_expensive_to_make_and_to_show.电视广告的制作和播放是昂贵的。3．However_good_an_advertisement_is，peopleareunlikelytobepersuadediftheproductisu

nsuitableforthem.一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。ⅠScanthetextandthenchoosethebestansweraccordingtothetext.1．Whichkindofadvertisementsturnsusintowal

kingadvertisements?A．Thekindintrainstations.B．ThekindontheInternet.C．Thekindonourcasualgarments.D．Thek

indinmagazinesandnewspapers.2．Whichgroupdoesmakingcomputergameadsappealto?A．Adults.B．Adolescentboys.C．Youngwom

en.D．Alltheabove.3．Whichkindofadvertscangiveyoumoredetails?A．TV.B．Magazine.C．Newspaper.D．BothBandC.4．WhichoneisTRUE?A．A

dvertisementscanonlyinformpeople.B．Advertisementscanonlyinfluencepeople.C．Advertisementsusedifferentmeanstocommunicateitsmessag

e.D．Businessdoesn’tpayforadverts.5．Whatdoadvertisersdotomakeeffectiveadvertisements?A．Identifytheirtarget.B．Appealtotheirt

arget.C．Useasuitablemedium.D．Alltheabove.答案：1－5.CBDCDⅡFillintheblanksaccordingtothetext.Wecanmeetmanyadverti

sementsinour1.____________(day)life.Anadvertisementisamessageorannouncement2.____________informsorinfluencespeople.Advertisersmustpay3.___________

_theirads，sothemessagemustreachthetargetaudience，ortheirmoneywould4.____________(waste)．Sotheymustdosomeresearchtomaketheproductfitintotheaudienc

e’slives.5.____________(identify)theirtargetisnotenough，theyshouldtrytheirbesttoappealtotheirtarget.Fo

rexample，the6.____________(environment)protectionadvertisementappealstotheaudience’sconscienceortheirdesire

tobe7.____________(worth)citizens.Atthesametime，advertisersmustalsoplacetheiradsintherightmedium，suchasTV，newspapers，magazines.8.____________(do)th

is，theyalsoneedtospendmoney.Theyhavetobeabigcorporationwithabigbudgettoaffordtheads.Inadditionto9.____________(worry)abouttheexpense，advertisersmus

tconsiderwhichmediaaremostappreciate.Forexample，iftheadreliesonvisualeffects，itisnouseadvertisingproductsonradio.However，peopledon’tbu

ytheproductstheyarenotinterestedinorhavenouse10.____________．答案：1.daily2.that3.for4.bewasted5．Identifying6.environmental7.worthy8.Todo9.worry

ing10.for