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1情景素材一、文字素材文字素材1TVadvertisementsaroundtheworldTelevisionadvertisementsappearbetweenshows,butalsointerrup

ttheshowsatintervals.Thismethodofscreeningadvertisementsisintendedtocaptureorgrabtheattentionoftheaudience,k

eepingtheviewersfocusedonthetelevisionshowsothattheywillnotwanttochangethechannel;instead,theywill(hopefully)watchthea

dvertisementswhilewaitingforthenextsegment(节)oftheshow.However,remotecontrolshavenowmadeiteasierforaudiencesto"tuneout"advertisementssimplybyallowi

ngthemtoturndownthevolumeorevenswitchchannelswhentheadvertisementcomeson.Inaddition,Televisionrecordingm

echanismssuchasDVR(放电调压器)andTiVohavealsoallowedviewerstoskipadvertisingcompletelyduringtelevisionprogramming.Entireind

ustriesexistthatfocussolelyonthetaskofkeepingtheviewingaudienceinterestedenoughtositthroughadvertisements.TheNielsenratingssystemexists

asawayforstationstodeterminehowsuccessfultheirtelevisionshowsare,sothattheycandecidewhatratestochargeadvertisersfortheiradver

tisements.Advertisementstakeairtimeawayfromprograms.Inthe1960satypicalhour-longAmericanshowwouldrunfor51minutesexcludingadvertisements.Today,asimil

arprogramwouldonlybe42minuteslong;atypical30-minuteblockoftimenowincludes22minutesofprogrammingwith6minutesofnationaladvertisingand2minutesofl

ocal.Inotherwords,overthecourseof10hours,Americanviewerswillseeabout3hoursofadvertisements,twicewhattheywouldhaveseeninthesixties.Furthermore,ift

hatsixtiesshowisreruntodayitmaybecutby9minutestomakeroomfortheextraadvertisements(somemodernshowingsofSta

rTrekexhibitthis).Backinthe1950sand1960s,theaverageadvertisementwasoneminute.Astheyearspassed,theaveragelengthshrankto30seconds(andoften10seconds

,dependingonthetelevisionstation'spurchaseofadtime),butmoreofthemarenowshownduringthebreak,whileinthe'60's,onlyoneortwoadvertisemen

tswouldbeshownateachbreak.However,todayamajorityofadvertisementsrunin15-secondincrements(oftenknownas"hooks

").文字素材2经典英语广告语集锦1.Timeiswhatyoumakeofit.(Swatch)天长地久。（斯沃奇手表）2.Makeyourselfheard.(Ericsson)理解就是沟通。(爱立信）3.E

ngineeredtomovethehumanspirit.(Mercedes-Benz)人类精神的动力。（梅塞德斯-奔驰）4.StartAhead.(Rejoice)成功之路，从头开始。（飘柔）5.

Adiamondlastsforever.(DeBierres)钻石恒久远，一颗永流传。（第比尔斯）6.Fresh-upwithSeven-up.(Seven-up)提神醒脑，喝七喜。（七喜）27.IntelInside.(IntelPentium)给电脑一颗奔腾的“芯”

。（英特尔奔腾）8.ConnectingPeople.(Nokia)科技以人为本。（诺基亚）9.FortheRoadAhead.(Honda)康庄大道。（本田）10.Letusmakethingsbetter.(Philips)让我们做

得更好。（飞利浦）11.EnjoyCoca-Cola.(Coca-Cola)请喝可口可乐。（可口可乐）12.GenerationNext.(Pepsi)新的一代。（百事）13.TheRelentlessPursuitofPerfection.(Le

xus)追求完美永无止境。（凌志汽车）14.Communicationunlimited.(Motorola)沟通无极限。（摩托罗拉）15.Feastyoureyes.（Pond’sCucumberEyeTreatment)滋润心灵的

窗户。（旁氏眼贴片）16.Focusonlife.(Olympus)瞄准生活。（奥林巴斯）17.Behindthathealthysmile，there’saCrestkid.(Cresttoothpaste)健康笑容来自佳洁士。（佳洁士牙膏）18.Goodt

othelastdrop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）19.Obeyyourthirst．服从你的渴望。（雪碧）20.Thenewdigitalera．数码新时代。（索尼影碟机）21.Welead，

otherscopy．我们领先，他人仿效。（理光复印机）22.Impossiblemadepossible．使不可能变为可能。（佳能打印机）23.Taketimetoindulge．尽情享受吧！（雀巢冰激凌）2

4.Poetryinmotion,dancingclosetome．动态的诗，向我舞近。（丰田汽车）25.Cometowheretheflavoris．Marlborocountry．光临风韵之境——万宝路世界。（万宝路香烟）26.Tome,thepasti

sblackandwhite，butthefutureisalwayscolor．....对我而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗酒）27.Justdoit.只管去做。（耐克运动鞋）28.Askformore.渴望无限。（百事流行鞋）29.Thetasteisgr

eat.味道好极了。（雀巢咖啡）30.Feelthenewspace.感受新境界。（三星电子）31.Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）32.Thechoiceofanewgeneration.新一代的选择。（百事可乐）33.Weintegra

te,youcommunicate.我们集大成，您超越自我。（三菱电工）34.TakeToshiba,taketheworld.拥有东芝，拥有世界。（东芝电子）35.Nobusinesstoosmall,noproblemtoobig.....没有不做的小生意，没有解决不了的大问题。（IBM

公司）3文字素材3世界著名品牌英文广告语大全AdvertisingSlogansCommunications,broadcasting,andpublishing"Allthenewsthat'sfittoprint."—The

NewYorkTimes,1896,Direct"ABC:America'sBroadcastingCompany"—ABC,1999"Bethefirsttoknow"—CNNInternational,2002-present"

Beforeyoumakeupyourmind,openit."—IrishIndependent"Boundless"—AT&T,early2000s"BringingithometoME"—PrimeTelevisionAustralia(

SevenNetworkaffiliate)2003-present"BusinessIsBeautiful"—Sprint"Comeandgetyourlove."—Alltel,2005-present"CTV.CanadianTelevision"—CTV"Done."—NEXTEL,p

re-merger"Don'tjustsitthere.""Okay,justsitthere."—ABC,1998"Fairandbalanced"—FOXNews"GEE!No,GTE.""Generationd"—WorldCom"GetConnected

!"—G4,2004"Getmore"—T-Mobile"Goingbeyondthecall"—SBCCommunications,2000s"GOTTALOVEIT"—SevenNetworkAustralia,2005-present"Howa

reyou?"—Vodafone"Howdoesthewirelessindustrymakeyoufeel?"SprintPCS"Fair&FlexiblePlan""Howmanybarsdoyouhave?"AT&T

Wireless,2004"IsThisAGreatTimeOrWhat?"—MCICommunications"Ifit'son,it'sin."—RadioTimes,MCBD"Ifyoudon'tgetit,you

don'tgetit."—TheWashingtonPost,1990s"It'sgoodtotalk"—BT,1990s"It'snotTV,it'sHBO."—HBO,late1990s"It'sSmarttobeSquare"—BritishSatelli

teBroadcasting,1990,referringtoits"squarial"satelliteantennas"It'stimeforU"—UPN,2003"Letyourfingersdothewalking."—YellowPages,1964,GeersGross"L

istening.Answering."—BellSouth"Lifetime:TelevisionforWomen."—LifetimeTelevision,1995-present."Livefromanywhere"—CNNInternational,2006-present"

Makethemostofnow"—Vodafone,2005-present"Morebarsinmoreplaces"—CingularWireless,2004-present"MustSeeTV"—NBC,late19

90s"Nickisforkids"—Nickelodeon"NoLimits"—Showtime(1997-present)"Now,that'sbetter"—SprintPCS"OneSprint.ManyS

olutions"—Sprint4"Quotedeverywhere"—CNNInternational,2006-present"Raisingthebar"—CingularWireless,2004-present"Reachoutan

dtouchsomeone"—AT&T,1979,N.W.Ayer&Son"Seeingsmallbusinessdifferently"—SBCCommunications"SeriouslyTen"—Netw

orkTenAustralia"StilltheOne"—ABC1978,NineNetworkAustralia1980s-present,SkyTelevision1990"TheEyeintheEyes"—CBS,2

003"Thefirstnetworkformen"—SpikeTV"Thefuture'sbright.Thefuture'sOrange."—Orange,1996,WCRS"Themoreyouhear,

thebetterwesound"—AT&Tlongdistance"Themosttrustednameinnews"—CNN"Theonetowatch"—SevenNetworkAustralia1999-

2003,ATNChannel71999-"ThePointOfContact"—Sprint"Therightchoice"—AT&T,1986-1993"There'sNoPlaceLikeHBO"--HBO,1983"ThisisSportsCent

er."—ESPNSportsCenter,1995-present"WeloveTV."—ABC,1998-'99,TBWA\Chiat\Day"Weneverstopworkingforyou"—VerizonWireless"We'reThe

One"—SkyTelevision,1989"Yes"—Optus"Yesyoucan."—Sprint,2005-present"Yougiveus22minutes,we'llgiveyoutheworld"—WINSRadio,Ne

wYork,1965,KFWBRadio,LosAngeles,Present(2004)"Youshouldseewhat'sonHGTV"—HGTV,2003"YouWatch,WeListen"—BritishSatelliteBroadcasting,1990"Yourfriend

inthedigitalage"—CoxCommunications"YourWorld.Delivered."—AT&T,2005-presentElectronics"Thebatteryyoudreamabout."—DuracellBatteri

es,midtolate2000s"Beinspired"—SiemensMobile,early2000s"Canyouhearmenow?"—VerizonWireless"Connectingpe

ople."—Nokia"Designedforlife"—SiemensMobile,earlytomid2000s"Doyouhavethebunnyinside?"—EnergizerMax,2000s"TheDocumentC

ompany"—Xerox"Enjoymentmatters"—BenQ"GenesisDoesWhatNintendon't-SegaGenesis,1990s"GetNorgetout."Nintendo,la

te1990s"HelloMoto."—Motorola"HelloTosh,gottaToshiba?"—Toshiba,1984,GoldGreenleesTrott"Ideasforlife"—Panasonic"I

magine"—Samsung,20055"ImaginationatWork."—GeneralElectric"Isitlive,orisitMemorex?"-Memorexvideocassettes,19

70sor1980son"It'samiracle"—Xerox,1975"It'sgoodtoplaytogether."—MicrosoftXbox"It'ssosimple"—Polaroid,1977"JustWhatINeeded."—CircuitCity"Keep

exploring"—BenQ-Siemens,2006"KeepGoing"—EnergizerBatteries,mid2000s"Keepsgoingandgoingandgoing."—EnergizerBatteries,1990s"Let'smakethingsbette

r"—Philips"like.no.other"—Sony,2004"Liveinyourworld,Playinours."—PlayStation2"Makeyourselfheard"—Ericsson"Themosthumanhandset."—DiStar"Nei

ghbour'senvy,owner'spride"—OnidaTV(India)"Nobatteryisstrongerlonger."—DuracellBatteries,1990s"NowYou'rePlayingWithPower!"—

Nintendo,mid-1980stomid-1990s"OnethatLast"—DuracellBatteries-late-1980s"Seewhatthefuturehasinstore."—FutureShop"SenseandSimplicity"—Ph

ilips,2004-present"Staples:Yeah,WeGotThat"—Staples,1998"Thatwaseasy."—Staples,2003-present"Thousandsofpossibilities.Getyours."—BestBuy"Touchin

gisgood."—NintendoDS"TrustedEverywhere"—DuracellBatteries,2000s"TurnOnTheFun"—BestBuy2000"Welcometothenextlevel/'SEGA!'"-Sega,late90

's."Whereyouat?"—BoostMobile"Whoareyou?"—Nintendo"WithSamsung,it'snotthathardtoimagine."—Samsung,2005"Youcan'ttopthecoppertop"—Duracel

lBatteries,earlytomid1990s"You'vegotquestions,we'vegotanswers."—RadioShackComputing"Andyou'redone."—Amazon.com"Buyit.Sellit.Loveit."—eBay"Dude,yo

u'regettin'aDell!"—DellComputer,2000s"e-businesssolutions"—IBM,2000s"EasyasDell"—DellComputer"It'sinthegame.

"—EASports"Challengeeverything"—EAGames"EverythingisEasieronaMac"—AppleComputer,2000s"Fortherestofus"—AppleComputer,19846"GNUisNotUn

ix"—FreeSoftwareFoundation"Gofarther."—NetworkSolutions.com"Intelinside"—Intel"Invent."—Hewlett-Packard"[It's]soeasytouse,nowonderit's

numberone"—AOL,1990s"It'sbetterwiththebutterfly"—Microsoft(forMSN8internetserviceprovider)"It'sinthegame."—EASports"It'stheInternetthatlogso

ntoyou"—SBC-Yahoo!DSL"Leapahead."-Intel,2006-present"MultimediaYouCanUse"—AppleComputer,1990s"PowerisMacintosh"—AppleComputer,1990s"Powerwithoutthe

price"—Atari,1985-1990s"Rip.Mix.Burn"—AppleComputer"Sopowerful,it'skindofridiculous"—3dfx(forVoodoo3cards)"Thepowertobeyourbest"—Apple

Computer,1990s"Think"—IBM,1914"Thinkdifferent"—AppleComputer,TBWA\Chiat\Day,1998–"Thinkoutsidethebox"—AppleComputer,1990s"Wantabetterinternet?Youbelo

ngatAmericaOnline"—AOL,2000s"WelcometotheWorldWideWow"—AOL(playonWorldWideWeb)"Wheredoyouwanttogotoday?"—Microsoft,1990s"Wikipedia,

theFreeEncyclopedia"—Wikipedia"Yourpotential,ourpassion."—Microsoft,2000s"iThink,ThereforeiMac"—AppleComput

er,Late1990stoEarly2000s(PlayonIthink,thereforeiam)"50,000songsinyourhand"—AppleComputer-iPodRecordings"America's

BestRecord"—PuritanRecords"ComparisonWiththeLivingArtistRevealsNoDifference"—EdisonRecords"EachRecordaMasterpiece"—VanDykeRecords"EchoAroundtheWo

rld"—EdisonRecords"FirstwiththeHits"—MercuryRecords"HearWhatYouLike-WhenYouLike"—RexRecords"Ifit'saKing,It'saHillbill

y--Ifit'saHillbilly,it'saKing"—KingRecords"NeverScratches"—LyricRecords"NoMusic,NoLife"—TowerRecords"It´smastersvoice"—RCAVictorFashion--Clothing7"C

hildren'sshoeshavefartogo."—Start-RiteShoes,1945,StanleyStudios"fcuk"—FrenchConnectionUnitedKingdom,1990s,TBWA\"Forsuccessfulliving"—Diesel"Hell

oboys"—PlaytexWonderbra"Justdoit"—Nike,1988-on,Wieden+Kennedy"Liftsandseparates"—PlaytexCross-Your-Heartbra,1960s."Scenttobed"—FrenchC

onnectionUnitedKingdom"Whatbecomesalegendmost?"—BlackglamaGreatLakesMink"KnowwhatcomesbetweenmeandmyCalvins?Nothing!"—CalvinKlein"501

Blues"—Levi'sJeans,1984"Thebestseatinthehouse"—Jockeyunderwear"Myfriend,JoeHolmes,isnowahorse"—ArrowShirts,1938"Impossibleisnothing"—adidas,TBWA\

Makeup"Maybeshe'sbornwithit-maybeit'sMaybelline"—Maybelline"ALittleDab'llDoYa"—Brylcreemmen'shairapplication"It'sbecauseI'mworthit"—L'OrealHairProd

ucts/makeup"Clean,Clearandundercontroll"-CleanandClearPerfume"BetweenloveandmadnessliesObsession."—CalvinKlein,198

5"DoYouDare?"—BritneySpears-Curious,2004"Promiseheranything,butgiveherArpege"—LanvinJewelry"Adiamondisforever."—D

eBeersConsolidatedMines,1948–present(byN.W.Ayer&Son)"Ittakesalickingandkeepsonticking."—TimexCorporation,1956Miscellaneous"Createas

torm"—Monsoon"Who'sthatbehindthoseFosterGrants?"—FosterGrant"EverykissbeginswithKay."Beautymeetsquality"—Mal

abargold(Indian)Finance"Access,yourflexiblefriend"—Accesscreditcard,UK,1970s/80s"ThebankthatlikestosayYes"—TrusteeSavingsBank"Be

causelife'scomplicatedenough"—AbbeyNational8"Don'tleavehomewithoutit"—AmericanExpress"Lifetakesxxx.LifetakesVISA"—VISA(creditcard)(xxxvaries

)"ThefuturetakesVISA"—VISA(creditcard),2006"HigherStandards"—BankofAmerica"Liverichly"—Citibank"GetalittleeXtrahelp"—Halifax"Inyourco

rner."—H&RBlock"Likeagoodneighbor,StateFarmisthere."—StateFarmInsurance"TheListeningBank"—MidlandBank"MerrillLynchisBullishonAmerica"—MerrillLync

h"Morehumaninterest"—WashingtonMutual"Seeingbeyondmoney"—SunTrustBank"Uncommonwisdom"—Wachovia"Therearesomethingsmoneycan'

tbuy.Foreverythingelse,there'sMasterCard."-MasterCard"VISA-It'severywhereyouwanttobe"—VISA(creditcard),1988,BBDO

"Wemakemoneytheoldfashionedway—weearnit."—SmithBarney"WhenE.F.HuttonTalks,PeopleListen"—E.F.Hutton&Co."Thewor

ld'slocalbank"—HSBC"You'reingoodhands."—AllstateInsurance"Wealldodumbthings.Butpayingtoomuchforcarinsurancedoesn'thaveto

beoneofthem."—GEICOautoinsurance"Just15minutescansaveyou15percentormoreoncarinsurance."—GEICOautoinsurance,2000s"I'vegotgo

odnews-IjustsavedabunchofmoneyonmycarinsurancebyswitchingtoGEICO!"GEICO(Incommercials,usuallysaidaftersomethinghorriblehappens)"The

CompanyYouKeep"NewYorkLife"LostAnotherloantoDitech!"Ditech,2001"What'sinyourwallet?"CapitalOne,2005"UnderstandingBanking"BankofIr

eland,2005"BeWithAIB"AlliedIrishBanks"TheBankYouCanGetOnWith"PermanentTSB"WhichBank?"CommonwealthBank"Nationwideisonyourside""Getapieceoftherock"—

PrudentialInsurance"Thepowerofthepyramidisworkingforyou"—Transamerica"Myinsurancecompany?NewEnglandLifeofcourse,why?"—(justbeforecartoonpers

onmeetsacomicfate--beingunderafallingsafeforexample.Frommagazineads.)Foodanddrink--Food"57Varieties"-H.J.HeinzCompany"Americaspellscheese,K-

R-A-F-T"-Kraft9"BeanzMeanzHeinz"-HeinzBakedBeans"BringouttheBestFoods/Hellmann's,andbringoutthebest"-BestFoodsandHellmann'sMayonnaise"BringouttheB

ranston!"-(pickle)"ChoosymotherschooseJif"-JifPeanutButter"Thecheesiest!"-KraftMacaroni&Cheese"FormashgetSmash"-Smashinstantmashedpotatoes,1974,Boase

MassimiPollitt"It'sthewayitshattersthatmatters"-VioletCrumble"IfyoulikealotofchocolateonyourbiscuitjoingourClub"-Jacob'sClub"Themanf

romDelMonte,hesayyes"-cannedfruits"M'm,M'mGood"-Campbell'sSoup"Thegrowingupspreadyounevergrowoutof/Mymate,Marmite""Nowttakenout"-Allinson

sbread"OnlythebestfortheCaptain'stable"-Birdseye"Ore-Ida!It'sall-righta!"-Ore-Ida"Shouldn'tyourbabybeaGerber

baby?"-GerberProductsCompany"There'salwaysroomforJ-E-L-L-O",Jell-O"They'rewafflyversatile"-Bird'sEyePotatoWaffles"Whenitrains,i

tpours."-MortonSalt(1912,byN.W.Ayer&Son)"You'llneverputabetterbitofbutteronyourknife"-CountryLifebutter"Todaythepits,tomorrowthewrinkles"-S

unsweetPrunes,1970s"Youdon'thavetobeJewishtoloveLevy'sRyeBread"-Levy'sRyeBreadBreakfastcereals"100%vs.6%.That'stheTotaldiffer

ence.""Apples,hazlenuts,bananas,raisins,coconuts,sultanas"-Kellogg'sFruit'n'Fibre"BreakfastofChampions"-Wheaties,1935,Blackett-Sample-Gum

mert(later"TheBreakfastofChampions"intothe1990s)"Betyoucan'teatthree"-ShreddedWheat"Can'tGetEnoughofThatGoldenCrisp""Centralheatingforkid

s"-ReadyBrekporridge"Crunchywheat,nicelysweet"-Kellogg'sFrostedMiniWheats"CuckooforCocoaPuffs""Dig'em!"SugarSmacks"EveryonelovesmyCocoaKrispi

es"-Kellogg's"Followyournose"-FrootLoops"FrostedLuckyCharms,they'remagicallydelicious""Gottahavemypops!"-CornPops"HaveyouhadyourW

eetabix?""I'dratherhaveabowlofCocoaPuffs""IwantmyMaypo"-Maypo"It'sahoneyofanO,it'sHoneyNutCheerios""Justlikeacho

colatemilkshake,onlycrunchy"-CocoPops10"Kellogg's,becauseyourbestdaysstartwithbreakfast""Kidtested.Moth

erapproved."-Kix"MakesRedBlood!"-Grape-Nuts"Mikeylikesit"-Life"NobodycansaynotothehoneynutO'sinHoneyNutCheerios""Raceforthetaste,theho

neysweettaste!,thehoney-nuttytasteofHoneyNutCheerios""ShotfromGuns!"-QuakerPuffedRiceandPuffedWheat"Sillyra

bbit,Trixareforkids""Snap,Crackle,andPop"-Kellogg'sRiceKrispies"Tellthemaboutthehoney,mummy"-SugarPuffs"They

'regrrreat!"-Kellogg'sFrostedFlakes/Frosties"They'retasty,tasty,veryverytasty/They'reverytasty"-Kellogg'sBranFlakes"Thebesttoyoueachmorning"-

Kellogg's"Tastethemagain,forthefirsttime"-Kellogg'sCornFlakes"Yabba-Dabbadelicious"-PostFruityandCocoaPebblesCon

fectionery(candies,sweets,lollies)"Aglassandahalfofmilkineveryhalfpound"-Cadbury'sDairyMilk"Ahazelnut

ineverybite"-Topic"AMarsadayhelpsyouwork,restandplay"-intheUnitedKingdomandCanada"AMilkyWayToday.Atwork,restandplay!"(Mil

kyWayisalsomadebyMars)"Amintybitstronger"-TreborSoftMints"Atasteofparadise"-Bounty"AllbecausetheladylovesMilkTray"-Cadbury'sMilkTraychocola

tes,1970s"Breakoutoftheordinary"-Nestle'sButterfinger"Chocolateisbetterincolour."-M&M's"CoffeeCrispmakesanicelightsnack.""Doyoueattheredoneslast

?"-Smarties,1970sor1980sonuntiltheearly1990s,revivedaround2002or2003"DoyouloveanyoneenoughtogivethemyourlastR

olo"-Roloconfectionery"Doubleyourpleasure,doubleyourfun"-Wrigley'sDoublemintChewingGum"AfingerofFudgeisjustenoughtogiveyourkidsatre

at"-Cadbury'sFudge(1970s)"Thefreshmaker!"-Mentos"FullofEasternPromise"-Fry'sTurkishDelight"Givemeabreak!,Givemeabreak!,breakmeoffapieceofthatKitKa

tbar!""Haveabreak,haveaKitKat""Hershey,thegreatAmericanchocolatebar""Howmuchcanyouhandle"-BubbleTape"Theligh

terwaytoenjoychocolate"-Maltesers"Thelongerlastingsnack"-Twix"Madetomakeyourmouthwater"-OpalFruits"Meltinyourmouth,notinyourhand."-M&

M's"Monsieur,withtheseFerreroRocheryou'rereallyspoilingus"11"NobodybetterlayafingeronmyButterfinger."-Nestlé'sBu

tterfinger,spokenbyBartSimpsonfromTheSimpsons."OnetwomanyandyoumightturnBertie"-Bassett'sLiquoriceAllsorts"On

lySmartieshavetheanswer""SeethefaceyoulovelightyouwithTerry'sAllGold"-chocolates"Snickerssatisfies""Sometimesyoufeellikeanu

t,sometimesyoudon't."-AlmondJoy/PeterPaulMounds,1953,Dancer-Fitzgerald-Sample"Tastetherainbow",Skittles"Thesweetyoucaneatbet

weenmealswithoutlosingyourappetite"-MilkyWay"Toogoodtohurrymints"-MurrayMints"Twoforme,noneforyou!"-Twix"WhatwouldyoudoforaKlondikeBar?"-early1990s

,early2000s"Where'sthecreamfilling?"Hostesscakes"WotalotIgot!"-Smarties,1961,JWT"WhateveritisIthinkIseebecomesaTootsieRolltome!"-TootsieRolls"Y

ougetabigdelightineverybiteofHostesssnacks"-1970sFastfood"TheburgersarebetteratHungryJack's""Eatfresh."-Subway"Ifitdoesn'tgetallo

vertheplace,itdoesn'tbelonginyourface"-Carl'sJr."That'sHot"-SpicyBBQSixDollarBurgerCarl'sJr."Withoutus,someguyswillstarve"-Carl'sJr."Ai

n'tnoreasontogoanyplaceelse"-Wendy's"HelloHardee's!/Hardee'sthetastethatbringsyoubackagain"-(sungtothetuneo

f"HelloDolly")"HurryondowntoHardee's""It'sbetterhere!"-Wendy'sRestaurants,2004-Present"Where'sthebeef?"-Wendy'sRestaurants,1984-2004,Danc

er-Fitzgerald-Sample"Jack'sback"-JackintheBoxfastfoodrestaurant"NowhereelsebutBurgerChef""Pizza!Pizza!"-LittleCaesarsrestaurants"

Thinkoutsidethebun."-TacoBell,late-1990s,early-2000s"YoquieroTacoBell"-mid-1990s"YourchoicedownatWendy's,wherequalityisourrecipe(da-dada)""You'reWend

y'skindofpeople.""You'vealwaysgottimeforTimHortons"-mid-to-late-1990s-onBurgerKing"Americalovesburgers,andwe'reAmerica'sBurgerKing-1970s"Aren'tyou

hungryforBurgerKingnow."12"Haveityourway."-BurgerKing"Ifyouaskus,(chompchompchomp),itjusttastesbetter.(Cho

mp!)"BurgerKing.Wherekidsareking."-1970s"Who'sgotthebestdarnburgersinthewholewideworld?BurgerKingandI."KFC(KentuckyFriedChicken)"WeDoChickenRight"

1980s?"Barreloffun"-1970s"Finger-lickin'good"KFC,(1950s-1970s;stillusedinmanyinternationalmarkets)"IfyouwantKentuckyFriedChicken

,youhavetovisitme"-1969,sungbyColonelSanders."ChickenCapital,USA"-KFC,2004"There'sfastfood,andthenthere'sKFC"

-KFC"RealgoodnessfromKentuckyFriedChicken"-1970sMcDonald's1960sLookfortheGoldenArches1967McDonald'sisY

ourKindofPlace1971YouDeserveaBreakToday1975WeDoitAllforYou1975Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun1976You,Y

ou'reTheOne1979NobodyCanDoItLikeMcDonald'sCan1980,1981YouDeserveaBreakToday1981NobodyMakesYourDayLikeMcDonald'sCan1983McDonald'sandYou198

4It'saGoodTimefortheGreatTasteofMcDonald's1988GoodTime,GreatTaste,That'sWhyThisisMyPlace1990Food,Folks

andFun1991McDonald'sToday1992WhatYouWantisWhatYouGet1993DoYouBelieveinMagic?1995HaveYouHadyourBreakTo

day?1997MyMcDonald's1997DidSomebodySayMcDonald's?2000WeLovetoSeeYouSmile2000PutaSmileOn2001There'salittleMcDonald'sinEvery

one(Canadaonly)2001Thingsthatmakeyougo'mmm'(Australia,UKandNewZealand)2002Everytimeagoodtime2003Badabababa,I'ml

ovin'it.PizzaHut13"PizzaHutandNothin'But."-Late1980s,early1990s"Gather'roundthegoodstuff."-PizzaHut,2000s"PizzaHut....Makin'itGreat!"M

eatsandpoultry"Beef.It'swhat'sfordinner."-Cattlemen'sBeefBoard"IwishIwereanOscarMeyerWeiner"-OscarMeyer"Ittakesatoughmantomakeatenderchi

cken."-Perdue,1972,Scali,McCabe&Sloves"OscarMeyerhasawaywithB-O-L-O-G-N-A"-OscarMeyer"Realfoodforrealpeople"-Thebeefi

ndustry"Thedogskidslovetobite"-ArmourHotDogs"TheOtherWhiteMeat"-NationalPorkProducersCouncil"Getyoursmileon"-L

ay'spotatochips"Betchacan'teatjustone"-Lay'spotatochips"Dangerouslycheesy."-Cheetos"Ifyougotthemunchies,nothingelsewilldo!-H

ostesspotatochips"Onceyoupopthefundoesn'tstop"-Pringles"Onceyoupopyoucan'tstop"-PringlesBeverages"GotMilk?"-CaliforniaMilkPro

cessorBoard,1990s-2000s"It'snotjustforbreakfastanymore."-FloridaOrangeJuiceGrowersAssociation"Milk:ItDoesaBodyGood"-Nation

alDairyCouncil"Oh,yeah!"-Kool-Aid"PureLife"-NestleAberfoyleNaturalSpringWater,2002or2003?"TheydrinkitintheCongo"-UmBongo"Unleashthepowe

rofthesun"-SunnyDelight"Tang-it'sakickinaglass"-Tang"HaveaTropicanaMorning"-TropicanaTropicana"Watchout,th

ere'saHumphreyabout!"-Unigatemilk"LifeisbetterTwisted"-TropicanaTwister,2005"DrinkTang,gang,it'sTang-erific"-Tang,1960s"100%Squeez

edSunshine"-TropicanaBeerandliquor"ADoubleDiamondworkswonders"-DoubleDiamond"AfterDark"-TiaMaria"Australianswouldn'tgiveaXXXXforanyt

hingelse"-AustralianBeer"BeerathomemeansDavenport's"-Davenport'sbeer(homedeliveryonly)(1960s)"TheBeerthatMa

deMilwaukeeFamous"-Schlitz14"TheChampagneofBottledBeer"-MillerHighLife"ThecreamofManchester"-Boddington's"E

verythingyoualwayswantedinabeer.Andless."-MillerLite"Forgreatlager,followthebear"Hofmeisterlager"Fosters-AustralianforBeer"-FostersAus

tralianBeer"FromtheLandofSky-BlueWaters"-Hamm'sBeer,1930s–1980s"IAmCanadian"-MolsonCanadianbeer"Ifyou

'vegotthetime,we'vegotthebeer"-MillerBeer"ItcanonlybeHeineken"-Heineken"MadetheAmericanWay"-MillerHighLife(M

illerBeer,1985-c.1989)"NoNonsense"-JohnSmith's"Probablythebestlagerintheworld"-Carlsberg"Reassuringlyexpensive."-StellaArtois,1981,

LoweHoward-Spink"Refreshesthepartsotherbeerscannotreach"-Heinekenlager,1974"TastesGreat.LessFilling"-MillerLite,1974

,McCann-EricksonWorldwide"Therightone"-Martini"There'snotastelikeStones"-StonesBitter"Wedrinkallwecan.Therestwe

sell."-UticaClub,1965,DoyleDaneBernbach"Wewillsellnowinebeforeitistime"-PaulMassonWines"WeekendsweremadeforMichelob"-19

70s"WelcometoMillerTime"-Miller"Whatarefreshingchange"-Woodpeckercider"WhatwewantisWatney's."-Watney'sBudweiser"BringOutYo

urBest"-BudLight(1982,firstTVad)"Forallyoudo,thisBud'sforyou"-Budweiser"TheKingofBeers"-Budweiser"Whyas

kwhy?TryBudDry"-Budweiserearly1990s"WhenyousayBudweiser,you'vesaiditall"-BudweiserCarling"HeyMabel-BlackLabel"-BlackLabel"Ibet

hedrinksCarlingBlackLabel"(1980s)"Yourbestbetforafullerflavour"-CarlingBlackLabellager(1980s)Guinness"Guinnessisgoodforyou"-Gui

nness"Mygoodness,myGuinness"-Guinness"Tickfollowstockfollowstickfollowstock"-Guinness(surferadvert)"G

oodthingscometothosewhowait"-Guinness15Coffee"ThebestpartofwakingupisFolger'sinyourcup!"-Folgers"CelebratetheMomentsofYourLif

e"-GeneralFoodsInternationalCoffees"Coffeeatitsbest"-NescaféGoldBlend"Goodtothelastdrop."-MaxwellHouse"Sanka...Everyth

ingYouLoveAboutCoffee"-SankaTea"Avez-vouwuncuppa?"-PGTips"Getbackyour'oo'withTyphoo""Liketeausedtobe"-YorkshireTeaCarbonatedsoftd

rinks"Americaisturning7-Up""Barq'shasbite"-Barq'srootbeer"BeaPepper.DrinkDrPepper""DrinkBarq's.It'sGood."-Barq'ssarsaparilladrink"DotheDew"-Mountai

nDew,1990s"DrinkCanadaDry"-CanadaDry"Everybubble'spasseditsfizzical"-Corona,1970s"Getbusywiththefi"-SodaStream"Hellosunshine

!HelloMountainDew""I'masecretlemonadedrinker"-R.White's"It'saredthing"-Tizer"It'sfrothyman"-Cresta"It'snottooheavy,n

ottoosweet,it'srightforyou"-RCCola"Lifeisstimulatingenough"-LikeCola"LymonisthesecretofSprite""MadeinScotlandfromgirders"-I

rn-Bru"MakemineMoxie""MelloYellototherescue!""Neverhadit,neverwill"-7-Up(Inreferencetocaffeine)"Orangeloversgotacrushonus"-Ora

ngeCrush"Schhh!Youknowwho?"-Schweppes,1962"Thetotallytropicaltaste"-Lilt"Make7-UpYours"7-Up"TheUncola"-7-Up,1973,

JWalterThompson"What'stheworstthatcanhappen?"-DrPepper"Who'syoursoda?"-RedFusionsoftdrink,DrPepper,200216"Youdon'tneedcaffeine.Andneithe

rdoesyourcola"-LikeCola"Youknowwhenyou'vebeenTango'd"-Tangosoftdrink,1994,HHCL"thesecretisinschweppavesence"-schwepps,2005Coca-Cola"AlwaysCo

caCola"-1990s"Therealthing"-late-1980s"Haveacokeandasmile"-1980s"Cokeisit"-1982"Justforthetasteofit...DietCoke!""Enjoy!""It'stherealthi

ng"-1941"Thepausethatrefreshes"-1929Pepsi-Cola"AskForMore"-2000,manyEuropeanareas"CatchthatPepsispirit.Drinkitin,drinkitin,

drinkitin"-1979-c.1984"ComeAlive!You'reinthePepsiGeneration"-c.1967"It'stheCola"-2003"JointhePepsiPeople"(Feelin'free)-mid-1970s"The

JoyofCola"-1999"TheChoiceofaNewGeneration"-1985-1990"Pepsi-forthosewhothinkyoung"-c.1960"PepsiColahitsthespot""Pepsi'sgotyourtasteforlife""Allt

hetaste,1/3ofthecalories",PepsiMax,1993"Sametimetomorrow?"-DietPepsi,1990s"Thetimeisright,forPepsiLight"/"Weputa

littlelemonytasteinandtookouthalfthecalories.""Uh-Huh!(Yougottherightone!)"-DietPepsi,1991"You'vegotalottolive,andPepsi'sgotalottogive"-c.1968

-1973"Lipsmackin'thirstquenchin'acetastin'motivatin'goodbuzzin'cooltalkin'highwalkin'fastlivin'evergivin'coolfizzin'Pepsi"-1973,Bo

aseMassimiPollitt"Yehhihairightchoicebaby"1980s(India)"Nothingofficialaboutit"1990s-During1995CricketWorldCup(India)"YehDilMaangeMore"1

990s(India)"Yehpyaashaibadi"2000s(India)Household"1001CleansaBig,BigCarpetforLessthanHalfaCrown"—1001carpetshampoo,c.1964"Theapplianc

eofscience"—Zanussi,1981,GeersGross17"Aristonandonandon...""Awaygotroublesdownthedrain--Roto-Rooter"—1954topresent

."CoversTheEarth"--SherwinWilliamspaint"Doesexactlywhatitsaysonthetin"—Ronseal,late1980stopresent."Hands

thatdodishescanfeelsoftasyourface,withmildgreenFairyLiquid""HILLYBILLYLIKESYOU!"—HillybillyVacShack"ItBeats-asitSweeps-as

itCleans"—TheHoovervacuumcleaner,1926"It'salotlessbovverthanahover"—QualcastConcordlawnmowers,1985,WCRS"Killsallknowng

erms...dead"—Domestospreviously-"Kills99%ofallknowngerms...dead"—presumablyitgotbetter!"KillsBugsDead"—Raid(insecticide)"Quick,Henry,theFLIT!"—Fliti

nsecticide"NotAdvertised"No-Adsunscreen"NothingssuckslikeanElectrolux"—Electrolux"Putthefreshnessback"—Shake'n'Vac"Screwy

ourself."—IKEA,2004,Norway.Externallink:[1]"Unböring."—IKEA,2003,Canada."Youdon'thavetoberich,justsmart."—IKEA,UnitedStates"Ringaroundthecoll

ar"—WiskDetergent,1968"Abuckwellspent"—SpringmaidSheets,1948Personalcare"99.44%Pure"—Ivorysoap"Atota

llyorganicexperience"(not"orgasmic"!)-ClairolHerbalEssences"AbsolutecleanlinessisGodliness!"—Dr.Bronner'

sMagicSoap"BecauseI'mworthit"—L'Oréalsometimesfollowedby,"Aren'tyou?"supersededby,"Becauseyou'reworthit""DoesSheorDoesn'tShe?.

..OnlyherHairdresserKnowsforSure"—Clairolhairdye(lateroftenshortenedto"DoesSheorDoesn'tShe?")"Forthosewholikethetraderough"—Travisafters

have"GoodMorning!HaveYouUsedPear'sSoap?"—Pear'sSoap"IlikeditsomuchIboughtthecompany."—Remingtonshavers"I'mnotadoctor,butIplayo

neont.v."—Vickscoughsyrup"Ineverknewyouhaddandruff"—Head&Shouldersshampoo"Issheorisn'tshe?"—Harmonyhairspray"ItFloats!"—IvorySo

ap"Itwon'tletyoudown"—Rexona/Sure/Degreeanti-perspirantAsloganusedbyRexonainFinlandwas"There'salwaysspaceforonewhousesRexona!"Thisledtoma

nyjokes,suchasbeingabletofitanelephantintoancar,aslongasheusesRexona."I'vefallenandIcan'tgetup!"—LifeCallPer

sonalEmergencyResponseSystems"Themarkofaman"—OldSpiceaftershave"Maybeshe'sbornwithit,maybeit'sMaybelline"—Maybelline(lipstick,makeup)18

"Preparingtobeabeautifullady"—Pear'sSoap"Raiseyourhandifyou'resure".-Sure,1984,Wells,Rich,Greene"R-O-L-A-I-D-SspellsRe

lief"—Rolaids(indigestionmedicine)"Thebestamancanget"—Gilletterazors"TheLynxeffect"—Lynxdeodorant"Whenamanyou'venevermetbefor

esuddenlygivesyouflowers"—Impulsedeodorant"WhichtwinhastheToni?"—Toni,1946,Foote,Cone&Belding"You'llwonderwheretheyellowwentwhenyoubrus

hyourteethwithPepsodent"—Pepsodent,1956,Foote,Cone&Belding"Yourfragrance.Yourrules"—HugoBossDeepRed"Thenameonthew

orld'sfinestblades"—WilkinsonSwordrazors"Looksharp,feelsharp"—Gillette,1940s"TheAxeeffect"—Axedeodorant"LookMa

,nocavities!"—Cresttoothpaste"Alwaysabridesmaid,butneverabride"—Listerine,1923"Wanthimtobemoreofaman?Trybeingmoreofawoman!"

—CotyPerfumes"Alittledab'lldoya"—Brylcreem,1950s"Plop,plop,fizz,fizz,ohwhatareliefitis!"—AlkaSeltzer"Pleasedon'tsqueeze

theCharmin"—CharminRecreation,entertainment,andtravel"...anothershrimponthebarbie..."—AustralianTouristCommission,1984"D

on'tjustbookit.ThomasCookit."—ThomasCook,1984,Wells,Rich,Greene"Don'tjusttravel.Travelright."—Expedia"Getaway!"—LunnPoly"Getoutther

e"—RoyalCaribbeancruiselines"IloveNewYork"—NewYorkCity,1977–,Wells,Rich,Greene"I'mGoingtoDisneyWorld!"-TheWaltDisneyCompanyafterandduringtheSuperBow

l"It'ssobracing."—Skegness"ServingAllourCommunity.Brampton'sArtsGroup."—VisualArtsBrampton,2003,AlphieandBette"Welovehavingyouhere."—H

amptonInn"We'llleavethelightonforyou."—Motel6"Whathappenshere,stayshere."—LasVegas,2002,R&RPartners"Wherethemagicneverends."—Alto

nTowers"WinningisthemarkoftheRebel."—RebelSportTobacco"Anyhow...HaveaWinfield"—WinfieldCigarettes"CamelsSootheYourT-Zon

e"—Camelcigarettes"I'dwalkamileforaCamel"—Camelcigarettes,1921(byN.W.Ayer&Son)"DoctorsRecommendPhillipMorris"—Phillip

Morristobaccoproducts19"HappinessisacigarcalledHamlet"—Hamletcigars"It'sthatCondormoment"—Condortobacco"JustWhattheDoctorOrdered"—L

&MCigarettes"LSMFT:LuckyStrikeMeansFineTobacco"—LuckyStrikeCigarettes"MoreDoctorsSmokeCamelsthananyotherCigarette"—Camelcigarett

es"NotaCoughinaCarload"—OldGoldCigarettes"ReachforaLuckyinsteadofaSweet"—LuckyStrikeCigarettes"TasteMe!Ta

steMe!ComeonandTasteMe!"—DoralCigarettes"You'reneveralonewithaStrand"—StrandCigarettes"You'veComeaLongWay,Baby"—V

irginiaSlimsCigarettes"You'veGotaGoodThingGoing"—KentCigarettes"Winstontastesgood,likeacigaretteshould"—WinstonCigarettesStops

mokingads"Itneedn'tbehell,withNicotinel""Don'tPassGas"—AmericanLegacyFoundation2005"Don'tconsumeitoritwillconsumeyou"

Transport"GoGreyhoundandleavethedrivingtous"—GreyhoundLines"Seewhatbrowncandoforyou"—UPS"Thisistheageofthetrain"—BritishRail

"We'regettingthere"—muchridiculedBritishRailslogan"Whenitabsolutelyhastogetthereovernight"—FedEx"SeeAmericaatseelevel"—Amtrak"TheWorldOnTime"

—FedExAirlines"ASymbolofFreedom"—SouthwestAirlines"CatchOurSmile"—PSA"Deltagetsyouthere.We'rereadytofly""Deltaisreadywhenyouare.""Good

goesaround."—Delta"Enjoyourcompany"—Sabena"Flyme!"—NationalAirlines"Flythefriendlyskies"—UnitedAirlines,1966–1997,LeoBurnett"

It'stimetofly"—UnitedAirlines"IwishtheyallcouldbeCaledoniagirls"—CaledoniaAirlines"MakingtheskythebestplaceonEarth"—AirFrance

"SingaporeGirl,you'reagreatwaytofly"—SingaporeAirlines"Weknowwhyyoufly"—AmericanAirlines20"EnAmerican,tenemosloquetub

uscas!"—SpanishsloganforAmericanAirlines"ThetopbananaintheWest"—HughesAirWest"TheWingsofMan"—EasternAirlines"Estosiesvolar!"—Spanishslogan

forEasternAirlines"Theworld'sfavouriteairline"—BritishAirways"Goodgoesaround"—DeltaAirLines"TheProudBirdWithTheGo

ldenTail"—ContinentalAirlines"Wereallymoveourtailforyou"—ContinentalAirlines"We'reAmericanAirlines,doingwhatwedob

est""Workhard.Flyright."—ContinentalAirlines,1998-present"Worldclass,worldwide"—AirCanada"dingYouarenowfreetomoveaboutthecountr

y."—SouthwestAirlines"WesternAirlines-Theonlywaytofly"—WesternAirlines"HalfTheFunIsGettingThere"—OlympicAirway

s"Desdequeponeselpieenelavion"—Spanishslogan,MexicanaAirlines"TheLow-FaresAirline"—Ryanair"LowFares.WayBetter"—AerLingus.comAerLingus"IStillC

allAustraliaHome"—Qantas,1990s-present"Comeon,let'sfly!"—easyJet"Welikeyoutoo"-JetblueAirways"Timeflieswhenyo

uflyTed"Automobiles"ABetterIdea"—Ford"AnAmericanRevolution"—Chevrolet,2000s"AnAmericanRevolution"—DodgeAries,1985Reference"AmericanLuxury"—Linco

ln(automobile)"AsktheManwhoOwnsOne"—Packard,1925,AustinBement"TheBeautyofAll-WheelDrive."—Subaru,1990s"TheBestneverrest."—F

ordTrucks,1990s"Baseball,hotdogs,applepie,andChevrolet""BetterIdeas.DrivenbyYou."-FordMotorCompany,1990s"BiggerinTexas,BetterinaDod

ge""BloodyVolvodriver"—Volvo,2003(Australia)"Borntoperform"—Jaguar,(c.2003-)"Breakthrough."—Cadillac,(c.2002-)"Builtfortheroadahead-Ford,20

04"Can'tgetenoughofthis."—Ford(Australia),2003"Chevrolet,buildingabetterway(toseetheUSA)",1970s"Créateurd'Automobiles"—Renault"TheD

riveofyourlife."—Peugeot"Datsunsaves",1970s"Dreamup"—Buick,200521"DriveSafely."—Volvo,1990s"Driveyourway"—Hyundai,2005-"Driverswanted."—Volkswagen,19

95,ArnoldCommunications"Everythingwedoisdrivenbyyou"—Ford"Fahrvergnügen"—Volkswagen,early1990s"FordistheBes

tinTexas""ForLife"—Volvo,2000s"FuelfortheSoul"—Pontiac,(2003-2004)"HaveyoudrivenaFord...lately?"—Ford"TheHeartbeato

fAmerica:Chevrolet"—Chevrolet,1980s"IfonlyeverythinginlifewasasreliableasaVolkswagen""Ifyouhaven'tlookedatFordlately,lookagain."—For

d,2003"ImagineyourselfinaMercury."—Mercury(automobile)"Inexpensive.AndBuilttoStayThatWay."—Subaru,1980s"InspirationComesStandard"-Chrysler,199

0s-present"Itiswhatitwas."—FordMustang,1994"It'saSkoda.Honest."—SkodaAuto,2000,Fallon"It'sgottabeaDodge."(rapidly

replaced)"It'snotacar.It'saVolkswagen""Likearock"—ChevroletTrucks"Likenoother"—Mercedes-Benz;seealsoHummerandElectronics:Sony"Likenothingelseon

Earth"—Hummer"Thelionleapsfromstrengthtostrength"—Peugeot,1980s"Majormotion,fromNissan""MovingForward."—Toyota,2004"Newdoors

opened"—Mercury(automobile),2005"NobodydemandsmorefromaDatsun,thanDatsun.Wearedriven!""Ohwhatafeeling,Toyota"—1980s"Onc

edriven,foreversmitten"—VauxhallMotors,1980s"OnlyinaJEEP"—Jeep,2000s"OnlyinaJEEP-Brand4x4"—Jeep,2000s(radioversio

n)"Papa?""Nicole?"—RenaultClio"Passionfortheroad"—Mazda,1990s"Peoplefirst."-Saturn,2005-present"Pistonenginesgoboing(x7).ButtheMazdagoes

hmmmmmmmm"1973"Pontiac:Action"—Pontiac,early2005"Pontiac:DesignedforAction"—Pontiac,2005"ThePenaltyofLeadership

"—Cadillac,1915"Thepowerofdreams"—Honda"Putthefunbackintodriving."—VauxhallMotors"Qualityisjobone"—Ford"TheRealT

hing"—FordAustralia,1970s"Rightservice.Rightprice."—Meineke"SeetheUSAinyourChevrolet!"—Chevrolet1950's22"Sheerdrivingplea

sure"—BMW"Shift_xxx"—Nissan,2000s;where"xxx"varies"TheSpiritofAmericanStyle"—Buick,(c.2002-2004)"Standa

rdoftheWorld"—Cadillacfrom1950'sthrough1970's"StateofIndependence"—Saab2000s"ThecarinfrontisaToyota"—Toyota"TheBe

stBuiltCarsInTheWorld"Toyota"ThePassionatePursuitofPerfection"Lexusfrom2000-on"TheRelentlessPursuitofPerfection"

Lexusfrom1989-1999"TheStrengthofExperience"—GMCTruck,c.1992"ThinkSmall"—Volkswagen,1962,DoyleDaneBernbach"ThisisNotYour

Father'sOldsmobile."—Oldsmobile,1980s"Theultimatedrivingmachine"—BMW"Think.Feel.Drive"—Subaru,2004-"T

ravelwell."—Lincoln(automobile)"UniqueinAlltheWorld"—FordFordThunderbird1960's"USA#1"—Chevrolet,1970s"Volkswagendoesit,agai

n"(sungtothetuneof"Shaveandahaircut")"VorsprungdurchTechnik"—Audi"Weareprofessionalgrade"—GMCTruck,2000s"Wearedrivinge

xcitement"—Pontiac"Webuildexcitement"—Pontiac"Wemakeitsimple"—Honda,circa:1980's"We'llbethere."—Chevrolet,2000s"Whatwillyoudowi

thallthemoneyyousave?"Toyota,1980s"You,askedforit.Yougotit,Toyota",1970s"YoucanwithaNissan""YourNextCar"—Chr

ysler,1950's"ZoomZoomZoom"—Mazda,2000sAutomobilepartsandaccessories"AAMCO.Double-A,honkhonkM-C-O"—AAMCOtransmissionspecialists"Becausesomuch

isridingonyourtires"—Michelin"Don'tcompromise.Midasize"—Midasmufflershops"OntheWingsofGoodyear"—Goodyear"Raceproven

performance"—KumhoTires,2005"Soonerorlater,you'llownGenerals"—GeneralTireandRubberCompany"ThanksDelco!"—DelcoFreedomBatteries.1970s"Theanswer

'syes.Nowwhat'sthequestion?"—Unipartcarspares,1970s"Thousandsofpartsformillionsofcars"—Unipartcarspares,1980s"TimetoRe-Tire"—Fisktires"Tru

sttheMidastouch"—Midasmufflershops"Youcan'tgetbetterthanaKwik-Fitfitter"—1980s23"BornTough"-CEATTires[19

90s](India)Carrental"We'renumbertwo.Wetryharder."—AvisRent-a-Car"LetHertzputyouinthedriver'sseat"—HertzCarRental"We'llpickyouup."—Enterprise

CarRentalPetroleum"AtAmoco,ourjobisyou""AtGulf,thestop,thatkeepsAmericagoing""BeyondPetroleum"—BP"Citgoistherightwaytogo""Ener

gy--forastrongAmerica."—Exxon,1976"Gowell.GoShell"—Shell"Humanenergy"—Chevron,2005"Icanbeveryfriendly

"—Sunoco,1970s"Liquidengineering"—Castroloil,1970s"It'snotjustoil.It'sliquidengineering"-Castroloil,2006(India)"Putatigerinyourtank"—Esso/Exxon"Pu

mpyourmoneybackintoCanada"—Petro-Canada,early1980s"Thespiritof'76"—Unocal"We'dlikeyoutoknow"—Exxon,1970s"W

e'redrivers,too"—Esso/Exxon/Mobil"Wegiveyoumoretogoon"—Sohio"YoucanbesureofShell"—Shell,1982"Youcantrus

tyourcartothemanwhowearsthestar"—TexacoServiceStationsGovernmentandmilitary"CrossintotheBlue."UnitedStatesAirForce,20

00s"Anarmyofone"—UnitedStatesArmy,2001"Thefew,theproud,theMarines."UnitedStatesMarineCorps,2000s"Accelerateyourlife."Uni

tedStatesNavy,2000s"Beallyoucanbe"—USArmy,1981-2001,N.W.Ayer&Son"Bethebest"—BritishArmy"IwantYOUfort

heUSArmy"—WorldWarIandWorldWarII"LooseLipsSinkShips"—WorldWarII"Onlyyoucanpreventforestfires"—UnitedSta

tesForestService"TheArmyNationalGuard,YouCan"—USArmyNationalGuard,inusearound2001-2003ifnotmoreyearsthanthat"Thetoughestjobyou'lleverl

ove"—PeaceCorps"There'snolifelikeit"—CanadianArmedForces24"TheArmy.TheEdge"—AustralianArmy"ExpandyourHorizons"—RoyalAustralianNavy"MenA

tTheirBest"—PakistanArmyPoliticalSlogans"Acid,Amnesty,andAbortion"-1972anti-DemocraticPartyslogan,fro

mastatementreputedlyby"Scoop"Jackson(aDemocrat)abouttheplatformofGeorgeMcGovern."AChickeninEveryPotAcarine

verygarage"—1928republicanpresidentialcampaignsloganofHerbertHoover"Weareturningthecorner"--1932campaignslogani

nthedepthsoftheGreatDepressionbyrepublicanpresidentHerbertHoover"Ipropose(totheamericanpeople)aNewDeal"-1932sl

oganbydemocraticpresidentialcandidateFranklinD.Roosevelt."Algérie-française"-asloganofabout1960usedbythoseFrenchpeop

lewhowantedtokeepAlgeriaruledbyFrance."AllthewaywithLBJ"—1964U.S.presidentialcampaignsloganofLyndonJohnson"Atimeforgreatness"1960U.S.presiden

tialcampaignthemeofJohnF.Kennedy"Awoman'srighttochoose"—pro-choicepoliticalslogan"AreYouBetterOffThanYouWereFourYearsAgo?"—a

1984U.S.presidentialcampaignsloganofRonaldReaganreferringtotheeconomictimesinReagan'scurrentfouryears

inoffice,contrastedwiththeeconomictimesduringthepreviousadministratonofJimmyCarter"Backtonormalcy"1920U.S.presidentialcampaignthemeofWarrenG.Harding,

referencetoreturningtonormaltimesfollowingWorldWarI"BetterdeadthanRed"—ananti-Communistslogan"Blaine,Blaine.JamesG.BlaineContinentalLia

rfromthestateofMaine"1884U.S.presidentialcampaignsloganusedbythesupportersofGroverCleveland,Blaine'sopponent"BozoandthePineapple}—Unco

mplimentarynamegiventothe1976U.S.presidentialcampaignticketofGeraldFordandBobDole."Comeandtakeit"-SloganattheBattleof

Gonzales"Don'tswaphorses(inmidstream)"1864U.S.presidentialcampaignsloganofAbrahamLincoln"EinVolk,einReic

h,einFührer"("Onepeople,onecountry,oneleader")—FascistGermany."Fifty-FourFortyorFight",Oregonboundarydispute,1846,Democra

tsclaimallofOregonCountryfortheUnitedStates"Fourmoreyearsofthefulldinnerpail"1900U.S.presidentialsloganofWilliamM

cKinley"FreeSoil,FreeMen,Fremont"1856U.S.presidentialcampaignsloganofJohnFremont"GodmadeAdamandEve,notAdamandSteve"

,usedbyChristianswhoopposehomosexualityonreligiousgrounds"GotGuv"-aplayonthe"gotmilk"campaign;usedbydairyownerJimOberwei

sin2006duringhiscampaignforGovernorofIllinois."Grandfather'shatfitsBen"1888U.S.presidentialcampaignsloganofBenjaminHarrison

,whosegrandfatherWilliamHenryHarrisonwaselectedU.S.presidentin1840."Hekeptusoutofwar"WoodrowWilson1916U.

S.Presidentialcampaignslogan,also"Heprovedthepenmightierthanthesword"25"Hey,Hey,LBJ,howmanykidsyoukilltoday?"-Anti-VietnamWaran

danti-LyndonB.Johnsonsloganfromthe1960s"Humanlifebeginsatconception"—pro-lifeslogan"IlikeIke"1952U.Spresidentialcampaignslogan

ofDwightD.Eisenhower"IstilllikeIke"1956U.SpresidentialcampaignsloganofDwightD.Eisenhower"I'mjustwildaboutHarry"1948U.S.presidentialsloganof

HarryS.Truman,takenfroma1921songtitlewrittenbyNobleSissleandEubieBlake"InYourGuts,YouKnowHe'sNuts"—Anunofficialanti-Goldwaterslogan,1964."InYourH

eart,YouKnowHe'sRight"—BarryGoldwater,1964PresidentialcampaignsloganofRepublicanArizonaSenatorBarryGoldwater."

It'sTimetoChangeAmerica"—athemeofthe1992U.S.presidentialcampaignofBillClinton"Ma,Mawhere'smyPa?"1884U.S.

presidenitalsloganusedbytheJamesBlainesupportersagainsthisopponentGroverCleveland,thesloganreferredtofactCle

velandhadfatheredanillegitimatechildin1874.WhenClevelandwaselectedPresident,hissupportersaddedtheline,"Gonetothe

WhiteHouse,Ha,Ha,Ha!""Makelovenotwar"againsttheWarinVietnam."Neverhaditsogood"1957campaignunderHaroldMacmillan'sleadershipoftheTories"P

eaceandProsperity"1956U.S.presidentialcampaignsloganofDwightD.Eisenhower"Powertothepeople"—SocialismorDemocracy"RallyAroundO'Malley"-Campaignsloga

nusedduringPatrickO'Malley's2002gubernatorialcampaign."RememberGoliad"—BattlecryattheBattleofSanJacinto"RememberPearlHarbor"—aslogan,asong,a

ninvitationtoWorldWarII"RemembertheAlamo"—BattlecryattheBattleofSanJacinto"RemembertheMaine"—TherallyingcrybywhichWilliamRandolphHe

arstfomentedtheSpanish-AmericanWar."RooseveltforEx-President"—1940U.S.presidentialcampaignsloganofWendellWill

kie"RossforBoss"--a1992U.S.presidentialcampaignsloganofRossPerot"Rum,RomanismandRebellion",U.S.preside

ntialelection,1884,Republicansattackoppositionforviewsagainstprohibition,membershipbyCatholicimmigrantsandsoutherners."SunflowersdieinNove

mber"1936U.S.presidentialsloganofFranklinD.Roosevelt,referencetohisopponentAlfLandon,whosehomestateofKans

asusesthesunflowerasitsofficialstateflower"TherearetwoAmericas"—JohnEdwards"TippecanoeandTyler,Too"1840U.S.pres

identialsloganofWilliamHenryHarrison.Tippecanoeafamous1811battleHarrisondefeatedTecumseh;JohnTylerwasHar

rison'srunningmate"USimperialismisapapertiger!"-MaoZedong"WaronTerror"—GeorgeW.Bush"WePolkedyouin'44,WeshallPierceyouin'52"1852U.S.presidentialcam

paignsloganofFranklinPierce;the'44referredtothe1844electionofJamesK.Polkaspresident"Workersoftheworld,unite!"-—Workplace-democracy

sloganwrittenbyKarlMarx"GovernmentOFthepeople,BYthepeople,andFORthepeople(shallnotperishfromtheEarth")--pro-democracysloga

nspokenatGettysburgbyPresidentAbrahamLincoln.26Socialandpublicservice"FriendsDon'tLetFriendsDriveDrunk"—UnitedStatesDepartmentofTransportation"Giveah

oot,don'tpollute"—UnitedStatesForestService"Clickitorticket."—UnitedStatesseatbeltlaw"Klunk!Klick!Everytrip"—

UKPublicInformationFilmforseatbelts"Parentswhousedrugshavekidswhousedrugs"—PartnershipforaDrug-FreeAmerica"Ta

keabiteoutofcrime!"—NationalCrimePreventionCouncil"Thinkonce,thinktwice,thinkbike"—UKPublicInformationFilm"Thisisyourbrain.Thisisyou

rbrainondrugs.Anyquestions?"—PartnershipforaDrug-FreeAmerica"Youcouldlearnalotfromadummy.BuckleUp."—NationalHighwayTrafficSafet

yAdministration"GettingThingsDone."—AmeriCorpsnationalserviceprogram"Thetoughestjobyou'lleverlove."—UnitedStatesPeaceCorps"Stop,LookandListen-re

membertheGreenCrossCode"—UKroadsafetyslogan"Thereareamillionandoneexcusesfornotwearingasafetybelt.Somearerealkillers

."—AmericanSafetyCouncil"ClickItorTicket"—NationalHighwayTrafficSafetyAdministrationPoliticsandadvocacy"Objectsinyourmirr

orarecloserthantheyappear."—JohnEdwardscampaignsloganinthe2004primarieswhenhewasstillrunningforpresident."It'smorni

ngagaininAmerica"—ReaganforPresident,1984"St.Augustinefoundedit.Becketdiedforit.Chaucerwroteaboutit.Cromwellshotatit.Hitlerbombedit.Time

isdestroyingit.Willyousaveit?"—CanterburyCathedralEducation"Amindisaterriblethingtowaste"—UnitedNegroCol

legeFund"TheylaughedwhenIsatdownatthepiano,butwhenIstartedtoplay!"—U.S.SchoolofMusicMiscellaneous"Whenyoucareenoughtosendtheverybest"—Hallmark"Thei

nstrumentoftheimmortals"—Steinway&Sons"Educationisaninvestmentandnotanexpense"-ParthoseDunt文章素材4Amaz

edYou令人瞠目结舌的英文广告人们常抱怨国内学英语非常不方便，至少不能学到地道的英语表达。可是，是否英语国27家里人们的语言表达就非常标准，非常地道了呢？任何人看了下面几则绝对真实的英文广告，我想都会瞠目结

舌，因为广告者给我们的是模棱两可的信息。此时，语法绝对已被践踏，唯一可依赖的只有直觉！裁缝广告Wedonottearyourclothingwithmachinery.Wedoitcarefullybyhand.我们不使用机器撕毁您的衣服

。我们会小心翼翼地用手撕。(原意是要表达：我们不使用机器，以避免撕毁您的衣服。我们会用手工小心地修补衣服。)家政广告Tiredofcleaningyourself?Letmedoit.厌倦自己洗澡了吗？让我来帮你洗吧。(原意是要表达：厌倦自己打扫房间了吗？让我

来帮你做吧。)宠物广告Dogforsale:eatsanythingandisfondofchildren.出售小狗：不挑食，喜欢吃小孩。(原意是要表达：出售小狗：不挑食，喜欢与儿童相处。)二手车广告UsedCars

:Whygoelsewheretobecheated?Comeherefirst!UsedCars公司：为什么要去其它地方受骗呢？还是先来这里吧！(原意是要表达：UsedCars公司：为什么要选择去别的地方？当心受骗！还是先来我们这里看看吧！)招聘广告3-

year-oldteacherneedforpre-school.Experiencepreferred.幼儿园招聘3岁大的老师。有经验者优先。(原意：幼儿园招聘照看3岁幼童的老师。有经验者优先。)公益广告Illiterate?Writetod

ayforfreehelp.不识字吗？今天就写信请求得到免费帮助吧。(原意是要表达：我们可以为不识字的人提供免费帮助。)二、图片素材28293031323334353637383940414243