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Unit6TheMediaLesson3课后练PartI基础部分一、核心词汇训练1.________vt.位于2.________adj.合适的,适宜的3.________vt.吸引4.________由…构成5.________n.预算v.把…编入预算6._____

___adj.视觉的,视力的7.________n.增长vt.促进,推动8.________adj.竞争性强的,有竞争力的9.________vi.&vt.(使)结合,(使)组合10.________adv.真正地1

1.________vt.预期,预料12.________n.利润,收益,盈利13.________n.幸福,健康;福利14.________vi.参加,参与15.________n.社区,住宅小区,街坊16.________adj.不正常的17.________n.生物;动

物18.________vt.困住,使陷入危险中19.________n.外表,外观;出现20.________vt.使转化,使改观21.________adj.令人害怕的,吓人的22.________n.缺点,缺陷;责任,过错23.________adj.极好的;壮丽的24.__

______vt.表达,传达二、单句语法填空1.Headmitsthathislatestmusicstyle______(origin)fromthecombinationoffolkandclassical

music.2.Themanagerfailedtomakehisnewcompany______(profit)insuchashortperiodoftime.3.Thelittlegirlwasimpressedde

eplybythat_______(attract)advertisement.4.Thedesignofthissleepingbagisimprovedtobe______(suit)forkidsofdifferentages.5.After-classcl

ubsprovidethekidswithmore______(free)toexploretheirpersonalinterests.6.WhenIwasyoung,Ilivedwithmygrandparentsinaremote

village,which_________(locate)inthesouthofChina.7.Theseadvertisementsaresobeautifullydesignedthattheyare_________(visual)attractivet

othepassers-by.8.Inthis_________(compete)world,you'llhavetoworkharderthanotherssoastostandoutinyourdailylife.

9.Withtherapid_________(technology)development,wearelivingamuchmoreefficientlifethanbefore.10._________(sponsor)bythebank,hefin

ishedschoolatlast.三、完成句子1.White先生来中国半年了，但他还不习惯使用筷子。(beusedto)_______________________________________________________________2.剩下的时间不多了。你应当尽快完成你的工作。(a

s...aspossible)_______________________________________________________________3.我们应该关注我们的饮食,因为它们会影响我们的健康。Weshould_______________ou

rdietsbecausetheywillaffectourhealth.4.我认为,做个善良和有礼貌的人总是好的。_______________,it'salwaysagoodideatobekindandpolite.5.更加重要的是,这会使他人成为一个令你惊奇的

知识来源。__________,itwillmakeothersasourceofamazingknowledgetoyou.6.由于森林遭到破坏,目前该国的部分地区水源短缺。____________________therapeofthefor

ests,partsofthecountryarenowshortofwater.PartII提高部分一、阅读理解Advertisingcanbedefinedasapaidformofnon-professionalbutencouraging,andpos

itivelyfavorablepresentationofgoodsandservicestoagroupofpeoplebyasponsor.Inthesimplestwords,advertisingisanintroductiontoconsumersa

ndthegeneralpublic,ofservicesandgoods.Nocompanycanguaranteetomakeaprofitonanyproductunlessitadvertisesfirst.Advertisingcreatesbrandawarenessin

thegeneralpublicandmakesbusinessmorepopularwithinthecircleofpotential(潜在的)buyers.Therearethreetypesofmedia:print,broadcast,anddirectmedia.Thefir

stcategoryconsistsofprintedinformationsources—newspapersandmagazines,whicharerelativelycheap.Nearlyeverybodyreadsnewspape

rs.Moreover,newspapersaregenerallylocal,whichallowssmall,localbusinessestoadvertisedirectlytotheirpotentialcustomers.Butmostoftheadsinnewspape

rshavenocolor,andarenotthatappealing.Instead,youfindoppositeadsinthesecondtypeofprintmedium,magazines.Forthea

dvertiser,thegreatestadvantageofmagazinesisthattheyhavespecializedgroupsofreaders.Forexample,thepeoplewhoreadCarandDrivera

reprobablynotthesamepeoplewhoreadGlamour,whichisawomen'smagazine.Therefore,advertisinginamagazineallowsabusinesstodir

ectitsadstothepeoplewhoaremostinterestedintheproduct.Thesecondcategoryisthebroadcastmedia.Almosteverybodylistens

totheradio,whichisusuallylocal.However,theradioisabackgroundmedium,andmostlistenersaredoingsomethingelsewhilelistening

.Becauseradiolistenersexistovermanystations,acompanymayhavetoadvertiseatthesametimeonseveralstationstoreachtargetaudie

nce.Millionsofdollarsarespenteachyearonradioads,butmoremillionsontelevisionadvertising.Ofallthemedia,TV,withsound,sights,andmotion

,isthemostdramatic.Howmanyofyou,forinstance,cansingthesloganforCoca-Cola?That'sbecauseTVpermitsadstoreachlargenumb

ersofpeopleonanationalorregionallevelinashortperiodoftime.Mail,whichcostslittle,isoneofthedirectmedia.Mailadvertisingmessagesaretargete

donthosemostlikelytobuytheproductorservice.Butunfortunatelymanyareviewedas"junkmail".Billboards,whichyouseewhenyou'redrivingdownthestreet,areusef

ulbecausetheyarecolorfulandeasytoseeandshortenoughfordriverstoreadastheyarepassingby.Signsandpostersappearingintheplaceswheretheproductisb

eingsold,suchassupermarkets,areotherdirectmedia.1.Accordingtothepassage,whydocompaniesadvertise?A.Becauseadvertisementsarenon-professionalbut

encouraging.B.Becausecompanieswillnotmakeanyprofitiftheydon'tadvertise.C.Becauseadsmakecompanieswellrecognizedandbusinessprofitable.D.Becauseadvert

isingisanintroductiontoconsumersandthegeneralpublic.2.Theunderlinedpart"oppositeads"inParagraph3refersto"______".A.adsinmagazinesB

.adsinnewspapersC.adswhicharecolorfulandappealingD.adswhichhavenocolorandarenotappealing3.Forasmalllocalcompan

ytoadvertise,whichofthefollowingisitleastlikelytochoose?A.Newspapers.B.Radios.C.Magazines.D.Mail.二、七选五Friendshipscanbringjoyorsorrow.____

1____,wetalkedtoresearchers,authors,andtherapiststolearnhowtomanagethecommonrelationshipdifficultiesweallface.BrokenpromisesFriendsarevitalfo

rourphysicalandmentalwellbeingbuttheserelationshipsaren'talwayssmoothlysailing.____2____.Andamajorwaythishappensis

throughbrokenpromises.Perhapshecanceledplansatthelastminuteorshedeclinedtotakepartinanimportantparty.____3____,thefirstthingtodoisr

ememberthatnooneisperfect,saysJanYager,PhD,afriendshipcoach.___4_____"Sometimesjealousyrevealsourdeepestdesires,"saysDr.Yager."Hea

lthyenvycanmotivateyoutobecomebetterandbeinspiredbyyourfriend'ssuccess,"shesays.Shepointsoutthatitcouldbetheotherwayaro

undaswell:yourfriendsmightbejealousofyou.FeelingleftoutThere'snoworsefeelingthancheckingyourWeChatonMondaymorningtofindthatyourfriendswent

onaweekendgetawaywithoutyou.ScottChristnelly,atherapist,says,"Iencourageclientstoexpresstheirfeelingsabout

itbutalsonottojumptoconclusions."Thenfindsomeoneelsetotalkto—maybeafamilymember,oraclosefriend(notonewhowentonthetrip)—toexplai

nhowyoufeel.___5_____.A.ExperiencingenvyB.ButwhileitmaybepainfulC.StoppingtofeeljealousofthemD.Thebreakupofafriendshipcanbejustaspainfulasarom

anticsplitE.Infact,it'scommontoexperiencesomeserioushurtfromyourfriendsF.Sincethere'snorulebookonwhattodowhenthingsgettenseo

rgosouthG.Maybethroughthatconversation,youcanbrainstormhowyouwillrespond三、完形填空MyfamilylivedaboutamilefromtheBertramWoodsLibrary.Throughout

mychildhood,mymotherdrovemethereseveraltimesaweek.Ourvisitswerenever1enoughforme.Ilovedwanderingaroundtheshelves,2thes

pines(书脊)ofthebooksuntilsomethinghappenedto3myeye.Imighthavespenttherestofmylife4librariesthewayIviewedthem,say,theamu

sementparkIwenttoasakid.Butthenthe5feelingcamebackintomylifeunexpectedly.OnedayafterwemovedtoLosAngelesin2011,myson

wantedtointerviewa6forhisschoolassignment.Sowewenttotheclosestlibrary.Aswedroveovertomeetthelibrarian,Iexperience

dthe7ofthissimilarjourneyinmypast—aparentandachildontheirwaytothelibrary.The8didn'tlookanythingliketheBertramWoo

ds,butwhenwe9inside,ashockofrecognition10me.Decadeshadpassed,butIreallyfeltasifIhad11tothattimeandplace,walkingin

tothelibrarywithmymother.12hadchanged.Therewasthesamesoftsoundofpencilonpaper,andthe13ofpeopleatthetables

inthecentreoftheroom.Thewoodencheckoutcounters,thelibrarians'desks,thebulletinboards,wereallthesame.

Itwasn'tthattime14inthelibrary.Itwasasifithadbeencapturedhere,orcollected.Alibrary,forme,isagatheringpoolof15andofthepeoplewhoc

ometofindthem.1.A.longB.easyC.boringD.interesting2.A.staringB.readingC.watchingD.scanning3.A.fillB.catchC.openD.block4.A.wanderingaroundB.thin

kingaboutC.talkingaboutD.lookingfor5.A.familiarB.excitingC.funnyD.warm6.A.professorB.teacherC.booksellerD.librarian7.A.me

moryB.adventureC.hardshipD.excitement8.A.schoolB.buildingC.deskD.book9.A.lookedB.droveC.steppedD.read10.A.stuckB.disappointedC.defeatedD.struck11

.A.fallenB.returnedC.goneD.devoted12.A.EverybodyB.EverythingC.NobodyD.Nothing13.A.talkingB.laughingC.whisperingD.chatting14.

A.travelledB.flewC.stoppedD.changed15.A.booksB.contentsC.storiesD.achievements四、语法填空Advertisementsplaya(

n)__1___(replaceable)roleinenrichingpeople'sdailylifebypromotingandsellingproductstocustomers.Overthepastdecad

es,thetypesandstyles___2__(change)constantlytoupgradetheadvertisinggame.Themostcommonadvertisementsarecommercial__3___,whichsimplygivebasic

informationoftheproducts.Take"TsingTaoBrewery"forexample.Itiseasytogetthenameoftheproductsaswellasthelocationofthecompany.Gradually,adv

ertisersfinditnecessary___4__(combine)attractivepicturesorwordsoftheexperts___5___theoriginaladvertisements.W

iththeadvertisingbooming,those___6__(consist)ofoutstandingdesignsandcreativeideasarelikelytobedistinguishedinthegr

owing___7__(compete)advertisingmarket.Atpresent,being___8__(visual)attractiveandrepeatingoldideasareoutofdateasth

ecustomershavebeenboredwiththefamiliarstrategiestopromoteproducts.__9___,advertisershavetoadoptcreativeideastryingtomakethecustomersf

orgetthatthey__10___(talk)intobuyinggoodsbysomeone.Apartfromthecommercialadvertisements,publicadvertisementsaregainingmuchattention.Forinstance,some

areeducatingpeopleonfightingAIDS,whilesomearecallingforsavingwater.参考答案PartI一、1.locate2.suitable3.attract4.consi

stof5.budget6.visual7.boost8.competitive9.combine10.genuinely11.anticipate12.profit13.welfare14.participate15.n

eighbourhood16.abnormal17.creature18.trap19.appearance20.transform21.frightening22.fault23.splendid24.convey二、1.or

iginates2.profitable3.attractive4.suitable5.freedom6.islocated7.visually8.competitive9.technological10.Sponsored三、1.答案：Mr.WhitehasbeeninChi

naforhalfayear,buthestillisn'tusedtousingchopsticks.2.答案：Thereisnotmuchtimeleft.Youshouldfinishyourworkassoonaspossible.3.答案：p

ayattentionto4.答案：Inmyopinion5.答案：Moreimportantly6.答案：AsaresultofPartII一、1-3.CCB二、1--5.FEBAG三、1-5ADBBA6-10DABCD11-15B

DCCC四、1.irreplaceable2.havechanged/havebeenchanging3.ones4.tocombine5.with/and6.consisting7.competitive8.visually9.Therefore/Thus10.arebeingtalked