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译林版选择性必修二Unit1ThemassideaIntegratedskills&Extendedreading教学目标1.单词2.短语brightenup,getacross,springup,housingestate,persuade…into词汇知识语言知识:过去完成

时语篇知识:1.议论文：总分结构。2.记叙文：时间顺序。Bytheendof1999,about1,000newspapersinChinahadsetuptheirownonlinenewsplatforms.wit

ness,edition,platform,Interaction,membership,chart,broadcast,boost,advertising,persuasion,persuade,advertisement,channelpeak,advertise,psychol

ogy,purchase,memorable,slogan,teapot,brand,ambassador,placemen,rating,sponsor,absorb,discount,tailor,housing,estate,amuseL

ookandsummarymid-1990s1999nowadaysdigitaleditionsnewswebsitesnewsappsmediaaccountsonlinenewsplatforms思维导图Theriseo

fonlinemediaAdvertising:thepowerofpersuasionAdvertisingadvertisingandthemassmediahowtoworkfuturefunctionstopromoteaproductorservicepersua

dingdevelophandinhand思维导图Lookandsummaryslogansbrandambassadorslessobvious-nessplaceplacementrateratin

gcountdiscounttailtailorhousehousinghousingestateamuseamusementeditoreditioneditinteractinteractionmemb

ermembershipadvertiseadvertisingadvertisement基础积累Lookandlearn基础积累Lookandlearnpersuadepersuasionrateratingcountdiscounttailtailorhousehousin

ghousingestateeditoreditioneditinteractinteractionmembermembershipadvertiseadvertisingadvertisement基础积累Lookandl

earn基础积累Lookandlearnmemorymemorablebroad+cast→broadcastplat+form→platformtea+pot→teapot基础积累Lookandlearn基础积累Lookandlearnbrightenupspr

ingup迅速出现，突然兴起getacross(使)增添乐趣；使更艳丽被传达，被理解，把…讲清楚refertopersuade…into…appealtosb.connect…with…belinkedwith/tohaveprideinhav

eaneffectonfeature…with…makeanimpacthavegoodtasteinotherwordsavarietyof基础积累Lookandlearn《罗刹海市》应不应该过分解读？channelbroadcastgetacrossboos

tplatformabsorb*ambassadorspringup基础积累Lookandlearntailorbrandpurchasepersuadechart基础积累Lookandlearnsponsorbrightenupslogan展青春风采，铸大运辉煌

channelpeak基础积累LookandlearnHowdoyougetnewseveryday?新课引入LookandsayHowdoyougetnewseveryday?新课引入Lookandsay主体学习Lookandsay

Integratedskills主体学习IntegratedskillsReadandlearnASimonhasfoundanarticleaboutthehistoryofonlinenewsmedia.Readthearticebelowandansw

erthefollowingquestions.DiscussingonlinenewsmediaReadthearticlecarefully主体学习LookandfillOnlinenewsmediaTimeDevelo

pmentResultInthemid-1990sSomenewspapersbeganto(1)__________________.Peoplecouldreadthesamecontentinbothprintandd

igitaleditions.Bytheendof1999About1,000newspapersinChinasetup(2)_________,andnewspaperwebsiteswithnoprintedition

ssprangup.Therewas(3)_______________,andreaderscouldposttheirowncomments.InthesmartphoneeraNewsappsandofficialnew

smediaaccountsonsocialmediaappeared,(4)______________inChina.Newscouldberead(5)____________________.digitalemotionsonlineplatfo

rmsstoriesandupdateswhichareover700milliononmobiledevices主体学习LookandfillOnlinenewsmediaTimeDevelopmentResultInthe

mid-1990sSomenewspapersbeganto(1)__________________.Peoplecouldreadthesamecontentinbothprintanddigitaleditions.Bytheendof1999About1,000ne

wspapersinChinasetup(2)_________,andnewspaperwebsiteswithnoprinteditionssprangup.Therewas(3)___________,andre

aderscouldposttheirowncomments.InthesmartphoneeraNewsappsandofficialnewsmediaaccountsonsocialmediaappeared,(4)_________inChina.Newscouldberead(5）___

_______________.1.publishtheirowndigitaleditionsontheInternet2theirownonlinenewsplatforms3awiderrangeofsto

riesandalmostinstantupdatesofnewsevents4withatotalmembershipofover700millions5onmobiledevicesanytimeatanypla主体学习Lo

okandfill1Howhasonlinenewsmediadevelopedovertime?__________________________________________________.2Whatinformationcanyougetfromthechart?_____

_____________________________________________.主体学习LookandanswerReadthearticleagainandanswer.A1Howhas

onlinenewsmediadevelopedovertime?主体学习LookandanswerReadthearticleagainandanswer.mid-1990s1999nowadaysdigitaleditionsnews

websitesnewsappsmediaaccountsonlinenewsplatformsnewsmediadevelopmentA1Howhasonlinenewsmediadevelopedov

ertime?主体学习LookandanswerWithaccesstotheInternet,inthemid-1990s,newspapersfirstpublishedtheirowndigitaleditionsontheInternet,f

ollowedbysettinguptheirownonlinenewsplatforms.Aroundtheendof1999,newswebsiteswithoutprinteditionssprangup.Nowadaysinthesmartphon

eera,onlinenewsreportsaremucheasiertoupdate,andwithnewsapps,theyareaccessibleanytimeatanyplace.Officialnewsoutletshavetheirownsocialmediaa

ccountstoo.A2Whatinformationcanyougetfromthechart?主体学习LookandanswerOverthepast15years,onlinemediahasbecomeincreasin

glypopular,whilethenumberofpeoplewhousebroadcastmediahasdecreasedslightly,andthenumberofpeoplewhouseprintmediahasbe

eninsharpdecline.比较AB1Listentotheinterviewandfillintheblanks.1TolearnaboutaspecifictopicfromprintnewspapersorTVbroadcasts,peoplewouldhavetocarefully_

__________________orwaituntilacertaintimeofday,andbythenthestoriesmayhavealready_________________.2Accordingto

onestudy,________________________ofonlinenewsreadersregularlycommentonarticles.3Ifpeoplefindaninterestingonlinenewsarticle,theyc

anquicklylettheirfriendsknowbysendingthem__________________________tothestoryorsharingiton________________________.4Arecentsurveyof________________

_________foundthat___________________________trustprintnewsmorethanonlinenews.主体学习Listenandfillcheckeverypagedevelop

edfurther38%/thirty-eightpercentalinksocialmedia300people65%/sixty-fivepercent1Howmanyadvantagesofonlinenewsmediaarementionedintheinterview?_____

_____________________________________________.2Whatinformationcanyougetfromthechart?__________________________________________________.主体学习Listenand

answerB11Howmanyadvantagesofonlinenewsmediaarementionedintheinterview?主体学习ListenandanswerB1Twoadvantagesarementionedinth

einterview.First,onlinenewsmediaprovidesinstantlyupdatednews.Second,itmakesitpossibleforpeopletoshareideasornewsinformationr

ightaway.2Whataretheadvantagesofprintnewsmedia?主体学习ListenandanswerB1Printnewsmediaisoftenthoughttobemoretrustworthywithmorein-deptha

nalysis.Besides,holdingaphysicalnewspapermaygivesomepeopleafeelingofenjoyment.12Reasonsforthepopularityofonlinenewsmedia

⚫Peoplehave(1)__________________tonews.➢Readerscangetthe(2)___________________wheneverandwherevertheywant.➢With(3)__________________,peoplecansim

plytypeintheirsearchwordsandclick"Search"togetthenewstheywant.⚫Onlinenewsmediamakesiteasyforpeopletoint

eractwithothersandtalkaboutnews.MissSmith'sopinionononlinenewsmediaListenagainandcompletethetable主体学习Listenand

fillmucheasieraccesslatestupdatesnewssitesorappsThefutureofonlinenewsmediaItwilldevelop(4)_______________withprintnewsmedia.⚫P

rintnewsmediaisstillviewedbymanypeopleasmoretrustworthythanonlinenewsmedia.⚫Itishardtochangepeople's(5)_____________

___.Somepeoplejustenjoythefeelingof(6)_______________________whenreadingnews.MissSmith'sopinionononlinenewsmedia主体学习Listenandfillhandinhan

dreadinghabitsholdingaphysicalnewspaperInpairs,talkaboutonlinenewsmedia.Usethefolowingquestionsandexp

ressionstohelpyou.C⚫Whatisthecurrentsituationofonlinenewsmedia?________________________________________________________

_____.⚫Whataretheadvantagesanddisadvantagesofonlinenewsmedia?_____________________________________________________________.⚫Howwillonlinenewsm

ediachangeinthefuture?Why?_____________________________________________________________.⚫Whatisthecurrents

ituationofonlinenewsmedia?主体学习ListenandanswerCIreadthatmostpeopleuseonlinemediatogettheirnews.Nowadays,accessingnewsonlineiseasybecauseoftheIn

ternetandsmartdevices.Andwiththepopularityofnewsappsandnewsmediaaccountsonsocialmedia,it'snowonderthatthen

umberofpeopleusingprintnewsmedia,likenewspapers,isdropping.DiscussingadvantagesanddisadvantagesOneofthestrengths/probl

ems...isthat…Anotherpositive/negativeaspectisthat..Usefulexpressions主体学习ListenandanswerOntheonehand...UsefulexpressionsOnth

eotherhand,…Discussingadvantagesanddisadvantages主体学习ListenandanswerTherearemoreadvantagesthandisadvantageswhenitcomesto...../hasmoreadvantage

sover…UsefulexpressionsDiscussingadvantagesanddisadvantages主体学习Listenandanswer⚫Whataretheadvantagesanddisadvantagesofonlinenewsmedia?主体学习Listenandan

swerCadvantagesdisadvantages1212Ontheonehand...Butontheotherhand,…⚫Whataretheadvantagesanddisadvanta

gesofonlinenewsmedia?主体学习ListenandanswerCOnlinenewsmediahasmoreadvantagesoverprintnewsmedia.Forexampl

e,mostonlinenewsisfreetoread.What'smore,onlinenewsisupdatedinstantlyandcanbesharedwiththeclickofabutton.Ontheonehand,peo

plecanreadthenewswhenit'sconvenientforthem,whichsoundsgreat,butontheotherhand,therearedisadvantagestoo.⚫Whataretheadv

antagesanddisadvantagesofonlinenewsmedia?主体学习ListenandanswerCOnemajorproblemisthetruthfulnessofnewsstorie

s—cantheyreallybetrustedwhenanyoneiseasilyabletopostthemonline?Anothernegativeaspectisthatsomepeoplearemoreusedtotraditi

onaltypesofnewsmediaandit'sveryhardtochangetheirreadinghabits.⚫Howwillonlinenewsmediachangeinthefuture?Why?主体学习ListenandanswerCInthefuture,doyouth

inkonlinenewsmediawillbetheonlynewssource?No.Ibelieveonlinenewsmediawilldeveloptogetherwithprintandbroadcastnewsmediatosatisfytheirresp

ectivereaders.……planningyourwriting⚫structurestructureIntroductionMainbodyConclusioncurrentsituationofonlinene

wsadvantagesanddisadvantagespredictthefuture主体学习Listenandwritingplanningyourwriting⚫techniques主体学习Listenandwritingtechniquesdifferentex

pressionspopularityItisclearthatonlinenewsmediaisbecomingincreasinglypopularamong…Aswecansee,onlinen

ewsmediaenjoysgreatpopularityamong…Nowadaysanincreasingnumberofpeopleturntoonlinenewsmediafor..Checkingyourwriting主体学习LookandlearnPunctuation

SpellingGrammarChoiceofwordsStyle(formal/informal)StructureSelf-review⚫·Whatexpressionsdoyouusetoavoidrepetition?⚫·Howcany

ouimproveyourwriting?Peerreview⚫·Whatdoesyourpartnerthinkofthestructureofyourwriting?⚫Whatsuggestionsdoesyourpa

rtnergivetoimproveyourwriting?主体学习LookandsayExtendedreading主体学习ExtendedreadingReadandlearnAdvertising:thepowerofpersuasionRe

adthemagazinearticleaboutadvertising.(1)Wheredoadvertisementsusuallyappear?(2)Haveyoueverpurchasedaproductorserviceaftersee

ingtheadvertisementpromotingit?Whyorwhynot?Questions主体学习Lookandsayhistoryofadvertising(6)_________________________________

__.主体学习LookandfillAdvertising:thepowerofpersuasionPart1[Para.1]IntroductionPart2[Paras.(1)_______](2)_

_________________________________________.Part3[Paras.(3)_______](4)__________________________________________.

Part4[Paras.(5)_______]Futuredevelopment(7)________________.(8)________________.(9)________________.2-34-67Therelationshipbetwe

enadvertisingandthemassmediaTechniquesusedbyadvertisersThereasonsforadvertisingonthemassmediaSlogansBrand

ambassadorsproductplacement__________________________________________________.主体学习LookandanswerReadtheparagraph1andanswerthefollowingquestion.Advert

isingaimstopromoteaproductorservice.Inotherwords,ittriestopersuadepeopletobuyit.Whatisthepurposeofadvertising?para1Readtheparagraph2-3andanswerthefo

llowingquestions.(2)Whatisthepurposeofadvertising?______________________________________________________.主体学习Lookandanswer(1)Ho

whaveadvertsingandthemassmediadevelopedhandinhand?______________________________________________________.para2-3Readtheparagraph2-3andans

werthefollowingquestions.______________________________________________________.Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthe

massmedia.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements主体学习Lookandanswer(1)Howhaveadv

ertsingandthemassmediadevelopedhandinhand?growinnumberandtypemediachannelsadvertisementspara2-3Readtheparagraph2-3andanswerthefollowingquestion

s.______________________________________________________.Amassmediaadvertisingcampainisoftenlaunchedbyacompanytopromoteit

sproductorservice.主体学习Lookandanswer(2)Whatisthepurposeofadvertising?para2-3advertisingpromoteitsproductorserviceReadtheparagraph4

-6andanswerthefollowingquestions.主体学习Lookandanswer(1)Whatisthepowerofmemorableslogans?______________________________________________________

___.(2)Whatisa“brandambassador”?_________________________________________________________.(3)Typically,filmswithhugebox-offi

cesucessandTVshowswirhhighratingsoftenuseproductplacement._______________________________________________________

__.para4-6Readtheparagraph4-6andanswerthefollowingquestions.______________________________________________________.Memorableslogansc

annotonlyboostsalesbutcanalsobecomepartofpopularculture.主体学习Lookandanswer（1）Whatisthepowerofmemorableslogans?Memorableslogansboostsalespara4-6becom

epartofpopularcultureReadtheparagraph4-6andanswerthefollowingquestions.______________________________________________________

.Amassmediaadvertisingcampainisoftenlaunchedbyacompanytopromoteitsproductorservice.主体学习Lookandanswer（1）Whatisthepow

erofmemorableslogans?advertisingpromoteitsproductorservicepara4-6Readtheparagraph4-6andanswerthefollowingquestions.________

______________________________________________.A“brandambassador“isusuallyafamousactor,asportsstar,o

revenafictionalcharacterthatacompanyoritsproductislinkedto.主体学习Lookandanswer(2)Whatisa“brandambassador”?a“brand

ambassadorafamousactorasportsstarevenafictionalcharacterpara4-6Readtheparagraph4-6andanswerthefollowingquestions._________

_____________________________________________.Typically,filmswithhugebox-officesucessandTVshowswithhighratingsoftenuseprodu

ctplacement.Sodovideogames.主体学习Lookandanswer(3)Whattypesofmassmediauseproductplacement?productplacementfilmsTVshowsvideogames

para4-6Readtheparagraph7andanswerthefollowingquestions.主体学习Lookandanswer(1)What’sthedifferencebetweenadvertisin

ginthepastandinthefuture?_________________________________________________________.(2)Whatistherelationshipbetweenparagraph2andp

aragraph7?_________________________________________________________.para7Readtheparagraph7andanswerthefollowingquestions.____

__________________________________________________.Inthepast,advertisingaimedtoreachasmanypeopleaspossiblewithth

esamemessage.Inthefuture,advertisingwillbemorefocusedonunderstandingindividualcustomersandsendingthemadverisementsthataretailoredtotheirspecifi

cneeds.主体学习Lookandanswer(1)What’sthedifferencebetweenadvertisinginthepastandinthefuture?Inthepastasmanypeopleaspossiblespeci

ficneedspara7InthefutureReadtheparagraph7andanswerthefollowingquestions.___________________________________________________

___.Thesetwoparagraphsechoeachotherintheideathatadvertisingalwaysdevelopshandinhandwiththemassmedia.主体学习Lookandanswer(2)Whatist

herelationshipbetweenparagraph2andparagraph7?Thesetwoparagraphsechoeachotherpara7Writeasummaryofthemagazinearticle.Usethefollowingquestionsto

helpyou.⚫Whatisadvertising?⚫Whatistherelationshipbetweenadvertisingandthemassmedia?⚫Whatarethefunctionsofadvertising?⚫Ho

wdoesadvertisingwork?⚫Whatisthefutureofadvertising?A主体学习LookandwritingAdvertising:thepowerofpersuasionAdvertisingadvertis

ingandthemassmediahowtoworkfuturefunctionstopromoteaproductorservicedevelophandinhand主体学习LookandwritingAdvertisingistheactivityofpromotin

gaproductorservice.Ithasalwaysbeencloselylinkedwiththemassmediaandthetwohavedevelopedhandinhand.Advertisi

ngmakespeopleawareofaproductorservice,createsadesiretobuyandhelpsboostbusiness.Advertisingpersuadespeople

tobuytheirproductsorserviceswithtechniqueslikecreatingmemorableslogansandusing"brandambassadors".Therearealsolessobviousadvertisement

s,likethoseplacedinfilms,TVshowsorvideogames.Inthefuture,advertisementswillbeevenmoretailoredtotheneedsofindividualcustomers.Asummaryofthemagaz

inearticleA主体学习Lookandwriting(1)Lookatthefirstandthelastsentencesinparagraph2,paragraph3andparagraph6.Whatcanyoufind?______________________

____________________________________.(2)Whydoestheauthoraskreadersquestionsinparagraph4andparagraph5?_____________________________

_____________________________.(3)Doyoufindtheexamplesofadvertisementsinthearticlehelpful?Whatotherexamplescanyo

uthinkof?__________________________________________________________.Writingtechniques主体学习Lookandwriting(1)Lookatthefirstandthelas

tsentencesinparagraph2,paragraph3andparagraph6.Whatcanyoufind?WritingtechniquesThefirstandthelastsentencesineachoft

hethreeparagraphsmakeupthemainideaoftheparagraph,echoingandexplainingeachother.主体学习Lookandwriting(2)Whydoestheau

thoraskreadersquestionsinparagraph4andparagraph5?WritingtechniquesThequestionsinthetwoparagraphsarealllisteda

fteraskingreaderstothinkofanexample.Readersarelefttothinkaboutandreachtheideasthattheauthorputsforwardearlierbythemselves.Th

eauthorgetshisideaacrosstoreadersmuchmoreeasilythisway.？主体学习Lookandwriting(3)Doyoufindtheexamplesofadve

rtisementsinthearticlehelpful?Whatotherexamplescanyouthinkof?WritingtechniquesTheexamplesofadvertisementsinthearticleareallhelpfulinunders

tandingtheauthor'sideas.Whenitcomestomoreexamples,Icannothelpthinkingofthesloganofachocolateadvertisement:"Milkfragrant,Silkyfeel".Itnoton

lyremindsusofitsmellowsilky-smoothtaste,butalsoapeacefulandbeautifullife.主体学习Lookandwritingtheauthor'sattitudetowardsadvert

ising.Theauthortakesanobjectiveattitudetowardsadvertising.Hefirststatestherelationshipbetweenadvertisingandthemassmedia.

Thenheintroducesthreetechniquesthatadvertisingadoptstopersuadepeopleintobuying.Finally,heanalyseshowadvertisingwilldeve

lopinthefuture,includingthepositiveeffectsofadvertisingtailoredtoindividualcustomers'needs.主体学习LookandwritingMyfavouriteadvertisement

isforasmartphone.Itusestrendymusicandcreativecameraanglestoshowoffthesmartphone'sfeatures,whileflashingthesimplebutcatchyslogan:"NextGeneration".It

presentsimagesofhappyenergeticyoungpeopleusingthephonetotakephotosandmakevideos,withkeywordsflashinglike"

Ready!Action!"Thisadvertisementpromisesmeabrightfutureandalifeofhappiness.Itmakesmefeelapartofaconfidentgenera

tionthatisfullofvitalityandwillbecomehighachieversinthefuture.BWhatisyourfavouriteadvertisement?Whattechniquesdoesitu

setopromotetheproductorservice?主体学习LookandanswerCWhatisyouratitudetowardsadvertisingtalloredtoindinidualcustomers'needs?Givereas

onsforyouranswer.Iamforadvertisingtailoredtoindividualcustomers'needs.Itpreventscustomersfrombeingdisturbedbyadvertisementsthe

yarenotinterestedinandasaresulthelpsthemfindtheproductsorservicestheyarelookingformoreeasily.Customerswillalsofeelmorevaluedasthese

advertisementsaddressthemonapersonallevel.主体学习LookandanswerCWhatisyouratitudetowardsadvertisingtalloredtoindi

nidualcustomers'needs?Givereasonsforyouranswer.Iamagainstadvertisingtailoredtoindividualcustomers'needs.Withpersonalizedadvertisements,peoplec

anseeonlyaverynarrowselectionofproductsorservices,withoutachancetolearnaboutotherproductsorservices.What'smore,iftheirneedschangeortheyhavetoshar

etheirdevicewithsomeoneelse,thesepersonalizedadvertisementsmaynotreflectthethingstheyreallywanttobuy.主体学习Lookandanswermountup,resultfrom

,beknownfor,makeahit,accuse...of...,regard...as...,dueto,haveadvantageover,springup,setup课后习题Lookandsay1.Ajointtechnicalworkinggroup,whichinclude

sChineseexperts,shouldbe_______undertheframeworkoftheinternationalinstitutions.2．Butinseasneartheequatortherichnessofmarinelifeisshrinki

ng(减少)____climatechange.3.LastmonthaBritishchancellor__________sittinginthefirst-classcarriageofabusytrainwithoutpayingextramoney.4.As

iswellknown,manydeadlyaccidents________carelessnessandirresponsibility.5.MonaLisa________oneofthemostvalu

ablepaintingsintheworld.setupduetowasaccusedofresultfromisregardedas课后习题Lookandsay6．Youwillatthepartyinyourn

ewdress—thefirstimpressionisimportantaboveall.7．Chinaitsbeautifulsceneryandfamousplacesofinterest.8．Ifyouhideyourproblemsandpretendthatth

eydon’texist,theywillcontinueto.9．Morewindpowerstationswilltomeetthedemandforcleanenergy.10．Doesusingpaperbagsusingplast

icbags?Theanswerisuncertain.mountup,resultfrom,beknownfor,makeahit,accuse...of...,regard...as...,dueto,haveadvantageover,sprin

gup,setupmakeahitisknownformountupspringuphaveadvantageoverLookandsummarymid-1990s1999nowadaysdigitaleditionsne

wswebsitesnewsappsmediaaccountsonlinenewsplatforms思维导图TheriseofonlinemediaAdvertising:thepowerofpersuasion

Advertisingadvertisingandthemassmediahowtoworkfuturefunctionstopromoteaproductorservicepersuadingdevelophan

dinhand思维导图Lookandsummaryslogansbrandambassadorslessobvious-nessTHANKYOU