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译林版选择性必修二Unit1ThemassmediaWelcometotheunitBytheendofthissection,studentswillbeableto:1.Listthetypesofmassmediaafterwatchingthevideo;2.Gi

vemoreinformationaboutthetypesofmassmediamentionedinthevideo;3.Introducethetypesofmassmediatheyusuallyuseindailylife.教学

目标基础积累PostersBooksNewspapersRadioBlogsoutdoormediaprintmediabroadcastmediadigitalmediaLookandchoose新课引入Listenan

dfeelDoyouthinkthemassmediaisimportantinyourdailylife?Whyorwhynot?新课引入LookandanswerAllofuswhoprofessionallyusethemas

smediaaretheshapersofsociety.—WilliamBernbachWhatdoesthequotationfromWilliamBernbachmean?新课引入LookandanswerWatchthevideoandfillintheblanks.Outdoo

rmediaMassmedia__________media__________mediaBroadcastmediaPrintDigital主体学习ListenandfillTimeTypeFormSinceancienttimesOutdoormediaShop

signs(2)____________OtheradvertisementsDigitalbillboardsWiththeinventionofprintingPrintmedia(3)_____________Magazines(4)_

____________(1)_______________Broadcastmedia(5)_____________TelevisionWiththeinventionoftheInternetDigitalmedia(6)_____________ForumsWatchthev

ideoagainandfillinthetable.1920sPostersBooksNewspapersRadioBlogs主体学习Listenandfilloutdoormediaprintmediabroadcastmediadigitalmedia1.Whatelsedoyouk

nowaboutthetypesofmassmediamentioned?shopsigns,posters,otheradvertisementsoutsidebuildingsandinsideshopwindows…主体学习Lookandansweroutdoormediaprintme

diabroadcastmediadigitalmediabooks,magazines…1.Whatelsedoyouknowaboutthetypesofmassmediamentioned?newspapers主

体学习Lookandansweroutdoormediaprintmediabroadcastmediadigitalmediaradio,television,…1.Whatelsedoyouknowaboutthetypesofmassmediamentioned?film,recorder主

体学习Lookandansweroutdoormediaprintmediabroadcastmediadigitalmediablogsandforums…1.Whatelsedoyouknowaboutthetypesofmassmediamentione

d?wechat,MicroBlog,informationsatelliteTweet主体学习Lookandansweroutdoormediaprintmediabroadcastmediadigitalmedia

2.Whattypesofmassmediadoyouusuallyrelyonforinformationandentertainment?主体学习Lookandanswermassmediaoutdoormedi

amassmedia课外拓展Lookandlearnbeavailablefor为……所得/用Satelliteinformationisavailableforcities.TheInternetwasfirstavailableforpublicu

seinthe1990s.availabe(ofthings东西)thatyoucanget,buyorfind可获得的；可购得的；可找到的课外拓展Lookandlearnturnsb/sth(fromsth)intosthtomakesb/sthbecomesth使（从…）

变成/转变到LiangShanboandZhuYingtaiturnintobutterflies.InMontpelier,thecapitalofVermontstate,streets（were）turnedintoriversandwaters

pilledintoshopsdowntown.课外拓展LookandlearnThecompanyisinchargeofthedistributionandmarketingoffreshfruitsincollaborationwithGGP.Printmediagai

neditsfootholdindistributiontothemasseswiththeinventionofprinting.C/Uthewaythatsthissharedorexistsove

raparticularareaoramongaparticulargroupofpeople分配；分布distribution课外拓展LookandlearnTheterm"massmedia"wasusedforthefirsttimed

uringthe1920s.Itreferstothesourcesofinformationandnewsthatreachalargeaudience.However,themassmediaexi

stedlongbeforethetermwasusedandovertimedifferenttypesofmediahavedeveloped.Takeawalkthroughthecityshopsandyouw

on'tbeabletofindaviewwithoutoutdoormedia,whichisoneoftheearliestformsofmasscommunication.Outdoormediahasbeenaroundsinceancienttimes.Allshopsigns,po

sters,andotheradvertisementsoutsidebuildingsandinsideshopwindowsareformsofoutdoormedia.Anotherearlyformofmasscommun

icationisprintmedia,whichgaineditsfootholdindistributiontothemasseswiththeinventionofprinting.Continuedimprovementsoverthecent

uriesallowedbooks,magazinesandnewspaperstobeprintedinlargequantities.Broadcastmediahastwomaincomponents—radioandtele

vision.Aroundthestartofthe20thcentury,peoplebegantodevelopradiotechnology,andbythe1920s,peopleweretun

ingintoradioprogrammesfornewsandentertainment.ThetelevisionappearedintheUSAandtheUKinthe1920s.Overtime,watchingnewson

television,firstinblackandwhiteandthenincolour,becameadailyhabitformanypeople.Thedigitalindustrybeganwiththein

ventionoftheInternet,firstavailableforpublicuseinthe1990s.Itquicklybecamethecentreofmassmediaasthedigitalformatcreatedaninn

ovativesourcefornews,filmsandmusicrecordings.Ithasalsoallowednewformsofmediatobeintroducedsuchasblogs

andforums,wherepeopleallovertheworldcanshareinformation.Evenoutdoormediahasbecomedigitalizedwithbillboardsthatca

nchangemessageseveryfewsecondsasopposedtoeveryfewweeks.课外拓展LookandreadTheterm"massmedia"_________(use)forthefirsttimeduringthe1920s.Itrefer

stothesourcesofinformationandnewsthatreachalargeaudience.However,themassmedia________(exist)longbeforethetermwasusedandovertimedifferenttypesofmediah

avedeveloped.Takeawalkthroughthecityshopsandyouwon'tbeabletofindaview_______outdoormedia,whichisoneofth

eearliestformsofmasscommunication.Outdoormedia__________(be)aroundsinceancienttimes.Allshopsigns,posters,andotheradvertisementsoutsidebuildingsandins

ideshopwindows___________(be)formsofoutdoormedia.课后习题Lookandfillwasusedexistedwithouthasbeenare课后习题1.A

notherearlyformofmasscommunicationisprintmedia,whichgaineditsfootholdin____________tothemasseswiththeinventionofprinting.2.Aroundthestartofth

e20thcentury,peoplebegantodevelopradiotechnology,andbythe1920s,people______________radioprogrammesfornewsandentertainment.3.Thedigitalindustrybega

nwiththeinventionoftheInternet,first__________forpublicuseinthe1990s.turnintoavailabledistributionareturningintodistributionavailableLookandfillam

bulance/ˈæmbjələns/n.救护车critical/krtikl/adj.批评的，批判性的；关键的；危息的automatic/ˌɔːtəˈmætɪk/ad.自动的；无意识的，不假思索的factual/ˈfæk

tʃuəl/adj事实的，真实的accurate/ˈækjərə/adj.正确无误的，精确的false/fɔːls/adj.错误的，不真实的，非天生的;假的，伪造造的，不真诚的课后预习minor/ˈmaɪnə(r)/adj.轻微的，次要的jour

nalist/ˈdʒɜːnəlɪst/n.新闻记者，新闻工作者journalism/ˈdʒɜːnəlɪzəm/n.新闻业，新闻工作bath/bɑːθ/n.洗澡，洗浴，浴缸，浴盐construction/kənˈstrʌ

kʃn/n.建筑，建造；建造物dozen/ˈdʌzn/n.许多；(一)打；十来个dozensof很多，许多curiosity/ˌkjʊəriˈɒsəti/n.好奇心，求知欲；奇物，珍品课后预习committed/kəˈ

mɪtɪd/adj.尽心尽力的becommittedto致力于commitment/kəˈmɪtmənt/n.献身，投人；承诺，许话：花费discrimination/[dɪˌskrɪmɪˈneɪʃn/n.辨别力，识别力；歧视，区别对

待trap/trap/vt.使落人险境；卡住，绊住n.陷阱，罗网；圈套；国境，牢笼release/rɪˈliːs/vt.发布；释放；松开；发泄n.释放；发行，排放，泄滑extend[ɪkˈstend]/vi&vt延伸(距离),扩大；延长；伸展scream/skriːm/vi&vt.尖叫，高声喊；发

出大而尖的声音a.尖叫，尖锐刺耳的声音bark/bɑːk/vi.(狗)吠叫vt.厉声发令n.(狗)吠声：短促响亮的人声；树皮课后预习choke/[tʃəʊk]/vt&vi(使)室息；(使)哽咽(尤指因感情激动而)说不

出话来investigate/[ɪnˈvestɪɡeɪt/vt&vi.侦查，调查，研究contradict/ˌkɒntrəˈdɪkt/vt.相矛盾，相反，反驳，驳斥differ/ˈdɪfə(r)/vi.相异；意见相左课后预习comeabout发生sum/sʌm/up总结，

概括课后预习bringsthtolight揭露，披露instance/ˈɪnstəns/n.例子，事例forinstance例如，比如BooksNewspapers思维导图outdoormediaprintmediabroadcastmediadigitalmediaPoster

sRadioBlogsindistributiontoturnintobeavailableforTHANKYOU